AI and Digital PR: What are the Pros and Cons?

In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to engage their audience, shape public perception, and stay ahead of the competition. One technology that has been a game-changer across industries is Artificial Intelligence (AI).  While AI’s influence on various sectors is undeniable, its impact on Digital PR is multifaceted. It has […]

How to Choose the Right SEO Agency in 7 Steps

For any business looking to excel in the online space and outperform competitors, Search Engine Optimisation (SEO) will play a central role in your digital strategy. As the power of the internet continues to expand, the success of your online presence hinges on strategic, well-executed SEO practices. However, with such a vast array of agencies […]

Is Blogging Dead? (No) 10 Benefits of Blogging for Businesses

Is blogging dead? In short, the answer is no. While blogging may sound like an old-school tactic, it’s absolutely necessary as part of your digital marketing strategy. In fact, it is one of the most popular content marketing services we offer here at Semterical. Whether it’s B2B or B2C, blogging has consistently driven results for […]