Semetrical in 2020: Our Year In Review

Semetrical in 2020 Our Year In Review

It’s been a challenging year for all, and our thoughts go out to all those affected by the pandemic in 2020. Despite the difficult circumstances, we’re proud of what our clients and our team have achieved and we wanted to share those with you.  Here are our best bits from 2020: Semetrical named in World’s […]

KPI Myopia: Why Do Marketers Focus On Conversions And Ignore Revenue?

KPI Myopia Why Do Marketers Focus On Conversions And Ignore Revenue

Does your organisation have any of these symptoms?  Strategic inflexibility Irritated clients or bosses Anemic sales pipelines Spiralling therapy bills (I’m not kidding) If these symptoms are familiar, then your organisation may have been diagnosed with a case of ‘KPI Myopia’. Defined as a focus on traffic and web form submissions at the expense of […]

The 3 Keys to Success in SEO [Webinar]

The 3 Keys to Success in SEO [Webinar]

Semetrical have recently been awarded Best Small SEO Agency at the UK Search Awards 2019, as well as Best Small Biddable Agency at the prestigious UK Biddable Awards 2020. In our on-demand webinar, our Head of SEO, Ben Beckwith and our Head of Inbound Marketing, Rory Hope, share our 3 keys to success in SEO […]

Google Analytics DIY – Replicating 360 Functionality in GA

Google Analytics DIY - Replicating 360 Functionality in GA

Some of you out there might be lucky enough to have the budget to afford Google Analytics 360 with all its bells and whistles. But, for those of you who maybe aren’t ready to invest the big bucks quite yet, this article should hopefully give you a few tips and tricks that will allow you […]