8 Most Common B2B Content Creation Challenges and How to Solve Them

Content Marketing Institute (CMI) released its ‘B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024’ report. There’s certainly a lot to unpack! Drawing from the extensive research presented by CMI, we’ve pinpointed eight key obstacles that many marketers encounter in their content strategies. These challenges serve as roadblocks to achieving optimal results and require […]

What are Paid Links? And Should You be Buying Links?

It’s been a discussion had by those working within Digital PR, Outreach and SEO for a number of years now – is buying links an ethical approach to link building?  Although it’s a practice that not many advertise, it’s common knowledge that there are still businesses out there that offer links for purchase, and even […]