Your creative choices are imperative to capturing your audience’s attention when drafting your social media ad, in addition to your compelling ad copy. After all, it’s the first touch point a user has with your brand, before reading your carefully-drafted text or CTA. This means it directly impacts whether they’ll be interested enough to carry […]
Google Tag Manager is a very powerful tool for tracking user behaviour on your site. Once set up, Tag Manager will allow you to gather data regarding how visitors interact with all elements on your site, which you can then use to decide how best to alter the site to boost engagement. However, whenever alterations […]
Are you considering TikTok marketing for your brand? TikTok’s growth over the past couple of years has been nothing short of extraordinary. It has gone from a niche app for lip syncing to songs, to becoming arguably the internet’s most influential platform. And with the meteoric growth of TikTok, which has over 1 Billion active […]
ABM is a popular buzzword that is often thrown around in marketing meetings. However, ABM marketing is not always implemented or actioned in the most effective way. With more than 70% of marketers using ABM, it is quickly becoming a must-have strategy in the B2B world. This makes it more important than ever to get […]