SEO is crucial when it comes to increasing your rankings in Google and attracting more traffic to your website. To achieve this you must write compelling, relevant content and implement keyword optimisation. However, what’s equally important is how you use your keywords and optimise for search intent. What is Search Intent? Search intent, or user […]
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We sat down with Nathaniel Schooler from Influential Visions to discuss how audience intelligence technology can be used to formulate more effective SEO strategies. The session was led by Rory Hope, who shared insights into how SEO should always focus on the audience, and how audience intelligence can help to deliver better SEO campaigns. The […]
Social media is a noisy place, competition is fierce and getting your brand to cut through that noise can be a challenge. One sure-fire way to improve the discoverability of your page is by borrowing a few tactics from SEO and applying these to your social media strategy. Most marketers are familiar with SEO, but […]