What Are Topic Clusters And Why Are They Important For SEO?

Did you know that 78% of marketers believe their content marketing was successful because they had a documented content marketing strategy? This means that you can’t just create content for content sake. Your content marketing strategy relies on purpose and must provide value to users and serve search engines.  In 2013, Google began its journey […]

Revealed: Everything Love Island Made Us Buy This Summer

With Love Island in full swing and over 2.4 million of us watching this summer’s antics, we decided to take a look at how this year’s Islanders have influenced viewer’s buying habits. The digital marketing experts at Semetrical have compiled a list of the top 9 fashion staples and accessories that have risen in popularity […]

Improve your Digital Marketing with R – An Introduction to your R toolkit

The automation of processes within the digital marketing universe is becoming increasingly popular. However, not every marketing process has specialised software designed to help you. Even if said software exists, you bet it’s going to cost a lot.  While coding may seem slightly overwhelming at first, some very straightforward code can save you hours of […]

June 2022: What’s New in SEO?

This quarter we’ve seen a number of new and exciting updates in the world of SEO, including a broad core algorithm update and some experimentation with featured snippet layouts. Staying up to date with the latest changes is imperative for staying on top of the competition, and avoiding any unnecessary penalties from Google. We’ve summarised […]