Blogger Outreach: How To Do It, And Best Practices To Follow

One tactic of Digital PR that has been in practice for a number of years is blogger outreach. Whether you’re looking to increase your site and page traffic or you want to increase the number of backlinks pointing to your site, blogger outreach may be the next tactic for you to implement…  What we’re going […]

How To Back Up Your Universal Analytics Data To BigQuery With R

Universal Analytics (UA) has finally sunset, and our data is now flowing freely into our Google Analytics 4 (GA4) properties. It may be tempting to never look at our UA setups again, however, before we leave UA behind, it is important that we store the data it has already processed, should we need to analyse […]

The Progress of AI Data Analysis, and Why You Still Need An Agency

It’s getting increasingly difficult to stay up-to-date with the advances in the world of AI, with different tools being released each week. Just looking at the volume of tools released from one aggregator shows the speed of progress is astonishing: With the release of ChatGPT back in November 2022, you can see the huge spike […]

A Guide To Using Semantic SEO To Improve Search Rankings

Semantic SEO is the process of optimising content based on a topic, rather than focusing on ‘keywords’. Using the semantic SEO approach means you focus on the user experience and therefore aim to answer the questions they would typically have when researching a specific topic. The semantic SEO optimisation process helps give your content vital […]

How to Get the Most Out of BigQuery as a Marketing Analyst

What is BigQuery?  BigQuery is a powerful tool that we use at Semetrical to help our clients get the most out of their data. In short, BigQuery is a low-cost, cloud-based big data analytics web service for processing very large data sets. GA4 and its native export into BigQuery has sparked a trend in digital […]