A Guide to SEO Internal Linking

The power of internal linking is often overlooked when, in fact, it could make or break your website success. We’ll run you through some of the key benefits of internal linking for SEO, as well as some actionable best practices for you to try on your website to improve user experience and boost rankings.  What […]

Everything You Need To Know When Merging Websites

Merging websites is no easy task. We’ll run you through what merging websites / domains entails and the dos and don’ts of consolidating multiple websites to avoid any unpleasant surprises along the way. What is a domain/website consolidation? Simply put, a website consolidation project takes place when a business or individual decides to combine two […]

Semetrical Shortlisted for 3 Global Search Awards 2022

We are excited to announce that Semetrical has been nominated for 3 awards at the Global Search Awards 2022. These include: BEST GLOBAL LARGE SEO AGENCY BEST GLOBAL LARGE PPC AGENCY BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY We would like to say a huge congratulations to our fantastic service teams. This year’s nominations pay homage […]

Best Practices for Events and Parameters in Google Analytics 4

Google recently made the shock announcement that it will be retiring Universal Analytics (UA), leaving Google Analytics 4 (GA4) as the only available platform. This changeover is expected to happen on July 23rd 2023. UA data will not be transferable to GA4, so starting early and getting to grips with the platform whilst compiling historical […]

What Will Musk’s Takeover of Twitter Mean For Marketers?

“I hate advertising”, tweeted the soon-to-be owner of Twitter, Elon Musk, in 2019. This is a viewpoint for the divisive entrepreneur that has remained throughout the 3 years since he pressed ‘send’.  Considering how often Musk has joked or backtracked about rather serious topics, his refusal to back down or change tack on this will […]