Data visualisation is the process of converting data into graphical representations in order to make numbers and figures easier to understand. We’ll take your data, be that marketing software or internal database, and create graphs and charts to show crucial trends and insights
Data sources may be shown in isolation or merged and enriched to create a greater level of insight, using a range of leading platforms such as Tableau, Data Studio or Power BI.
Visualisation allows you to easily identify patterns in data and understand the relative importance and success of any element of the business that is target driven. It can be used to view trends over time or overlaid with comparative data sets to give additional context.
At Semetrical, we believe that in order to unlock your full potential, you must be able to understand all critical data. When we are able to easily digest the data we have collected, we can work much more efficiently and effectively, and drive measurable results. That’s why data is at the heart of everything we do.
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Benefit from centralised reporting in bespoke dashboards to inform a data-driven strategy. Working with an agency who provide data visualisation services offers a range of benefits for your business, including:
Use actionable insights and data-informed decisions to drive your on-going strategy and see proven results for your business
Gain full access to everything going on behind the scenes and track performance progress
Get all the team involved in your strategy with results displayed in an aesthetically pleasing manner that is shareable and easy for everyone to understand
Choose how you see your data with fully branded dashboards and bespoke options that work best for you and display your chosen key metrics
Centralise reporting from multiple sources meaning you only need to address one source for all information
Set up automated reports to streamline hours and require less resource, meaning less time gathering data and more time for analysing
At Semetrical, we empower our clients to make the best use of their data. To do this we aim to enrich all reports with as much data as possible while still ensuring they are clear and engaging. Our Data Visualisation services include:
Dashboard creation: Our expert Analytics team creates clear and informative dashboards from company data.
Data merging: We collect data from multiple sources and combine them into a single dashboard.
Data formatting: We clean data to make sure it is accurately displayed in our dashboards.
We are a full-service digital marketing agency with a highly experienced Analytics team who have cross department knowledge. Our data experts are well versed in the activities of every team and are able to provide insights across all service areas, such as SEO, Content, Paid channels, Social Media and Digital PR.
We provide bespoke reporting frameworks, working collaboratively to create a report that suits you. This could involve a full reporting build, as well as tracking implementation to provide the requested data. Our data visualisation consulting focus means we work closely with internal stakeholders to understand what’s important to the business and therefore what should be displayed. In this way, you can see all the metrics that matter most to your business objectives.
Our team has years of knowledge, working with clients across many different industries and dealing with masses of data. This gives us a unique perspective and allows us to identify common trends, as well as helping you understand why these patterns are appearing and what you can do to improve performance on an ongoing basis.
We develop bespoke digital solutions tailored to our clients’ individual needs and nurture long-term.