Your Overseas Home is a new property website for international property buyers looking to relocate or buy a second home abroad safely. Semetrical was enlisted to drive organic visibility and establish Your Overseas Home as the go-to website for those looking to buy property abroad, as well as cementing the brand as an industry leader through a dedicated Digital PR strategy.
As the Your Overseas Home website was in its infancy and with no digital footprint to springboard from, Semetrical was tasked with increasing traffic volume to Your Overseas Home’s website and improving its organic rankings.
Increasing brand awareness through Digital PR and backlink acquisition from top-tier media was also a priority, as well as positioning its knowledgeable team of experts as specialists in the industry.
The following considerations were vital:
Our campaign began with a comprehensive technical SEO strategy. We needed to migrate a number of property pages onto the Your Overseas Home domain in a short period of time. Our expansive experience within the property industry, along with our knowledge of migrations, helped to ensure a smooth transition of the property portal onto Your Overseas Home’s domain. This involved:
Once this had been achieved, we adopted three key Digital PR tactics to secure high-quality, relevant online coverage and links to Your Overseas Home’s website:
As Your Overseas Home operates in popular and saturated markets, we utilised its unique data to reveal newsworthy buying insights. This helped us create one-of-a-kind stories that would appeal to their niche target audience and the
general media, to establish the brand as an authority. Some of these included:
Reactive Pitching and Newsjacking
Using the news agenda to our advantage, the Digital PR team offered expert commentary on topical events being covered by the media. For example, when the UK experienced its hottest heatwave to date, the property consultants at Your Overseas Home offered readers tips on how to keep their homes cool and how to get rid of mosquitos.
We used our knowledge of the property industry to build a campaign based on celebrity holiday home hotspots in the European countries in that Your Overseas Home operates.
Semetrical researched well-known celebrities and the locations they choose to buy their second homes, and plotted them into a shareable map hosted on the Your Overseas Home website. We pulled out several newsworthy hooks and angles to share with relevant journalists.
The campaign ran for three months, from 1st June to 31st August 2022, and achieved incredible results.
Shortlisted for Best Use of PR in a Search Campaign at the UK Search Awards 2022
The Semetrical team have been instrumental in helping us launch and start to grow the Your Overseas Home brand. In a relatively short period of time, we’ve seen a significant improvement in our rankings, and have been impressed by the Digital PR and SEO team’s ideas, execution and speed of delivery. Combining our overseas property experience and knowledge, with Semetrical’s contacts, quality writers and proactive approach has been a huge success.