A report into travel search trends and consumer habits at a time when demand is surging, but consumer trust is at an all-time low.
On 11th March 2020, the World Health Organisation (WHO) declared the COVID-19 outbreak a global pandemic. Strict government guidelines followed, many of which controlled international and domestic travel to contain the spread of disease. The travel industry was left in pieces.
Now, with the travel industry slowly getting back on its feet after a turbulent period, we have conducted a deep dive into the UK travel industry to reveal the biggest changes in brand performance and consumer behaviour post-pandemic. We also set out to identify where the greatest digital opportunities lie for airline companies, travel comparison sites and travel insurers to boost their brand reputation and search visibility.
What’s in this report?
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