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Social Media: Which channels for which purpose?

Social Media: Which channels for which purpose?

If you’re serious about increasing your visibility online, narrowing your plans down to a single medium such as SEO or PPC will lead you to miss out on a huge amount of potential traffic and revenue.
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The Search Marketing Roundup – Best of June 2017

The Search Marketing Roundup – Best of June 2017

We’re back with the latest Search Marketing Roundup, summarising all of the key developments in the search industry throughout the month of June 2017. […]

Secrets Of Our Award-Winning PPC Campaign

Secrets Of Our Award-Winning PPC Campaign

For the past 12 years Ocean Florida has specialised in sending holidaymakers to the Sunshine State and partners with every major airline, cruise line and accommodation provider to create bespoke experiences for their customers.
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The Search Marketing Roundup – Best of May 2017

The Search Marketing Roundup – Best of May 2017

Welcome to the latest edition of the Search Marketing Roundup, which contains all of the best bits from the digital marketing industry throughout the month of May 2017.
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Email Marketing: You’re (probably) doing it wrong

Email Marketing: You’re (probably) doing it wrong

If you’ve ever sent out an email or a newsletter to your clients, I hope you tracked the links through Google Analytics! […]

Google Optimize Is Now Free: Everyone Should Now Have A ‘CRO Culture’

Google Optimize Is Now Free: Everyone Should Now Have A ‘CRO Culture’

In digital marketing, the ability to be able to gather extensive amounts of data can be a powerful tool to leverage in order to achieve better KPIs for your products, services and specific campaigns.

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