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Which Premier League Players provided the most bang for their buck last season?

With the transfer window in full swing and many clubs splashing the cash on big-name transfers with eye-watering…

A Beginner’s Guide to Google Tag Manager

Google Tag Manager (GTM) is a free tool that helps you to easily develop and organise the tracking infrastructure on…

Semetrical Win Best Small Biddable Agency at the UK Biddable Awards 2020

We were delighted to receive the Best Small Biddable Agency of the Year award after being nominated in four categories…

19 Common Technical SEO Issues (with Recommended Solutions)

At Semetrical our SEO specialists have undertaken countless technical SEO audits over the years, and have come across…

An in-depth Guide Into The Robots.txt File

The robots.txt is a very powerful file that can be added to your website to help control which areas of your site…

New study reveals the UK’s favourite retro sweet (and it’s not what you’d expect)

From the humble wine gum to flying saucers and humbugs, can you guess the UK’s favourite retro sweet? Research…

Adapting your Digital Marketing Strategy in 2020

With the onset of COVID-19, all of us have been presented with an ever changing and wildly unpredictable landscape.…

Wine Industry Insights Report

The team at Semetrical recently compiled a digital insights report into the wine industry, conducting in depth keyword…

Romance during lockdown: How are Brits keeping the magic alive?

As we endure yet another week of lockdown, it’s no surprise that everything is starting to feel a bit samey, and it…

5 Reasons To Invest In Digital Marketing During An Economic Downturn [In Depth]

Aside from the dreadful impact on so many people’s lives, the impact on companies during an economic downturn follows a…

Semetrical Named in World’s Top 40 Digital Marketing Agencies

We are delighted to announce that we have been named in the World’s top 40 digital marketing agencies by Don’t Panic’s…

What is Organic Influencer Marketing & How Can Your Business Benefit From It?

Social media is used by millions of people around the world everyday, allowing individuals to freely interact with each…

A start-to-finish guide to social listening

Using social listening, you can eavesdrop on conversations and analyse trends surrounding your brand or industry as a…

Google Search Trends Reveal the UK’s 5 Moods of Coronavirus

In this worrying and unprecedented time, Brits are looking for answers as they adapt to the ‘new normal’ of…

What is the real value of a backlink?

To put it simply, link building involves the process of gaining links from other websites to your own, with the end…

The Ultimate Guide to Creating a Digital PR Campaign

Digital PR is becoming increasingly important in the world of SEO. In order to build your backlink profile, increase…

Semetrical Wins Best Integrated Campaign at EU Content Awards 2020

We are delighted to announce that Semetrical have won Best Integrated Content Campaign at the European Content Awards…

How to Add your Business to Google and Improve SEO

Once you add your business to Google, it needs to be optimised so it’s as visible as it can be. Local SEO is the…

Social Listening: How to Leverage your Brand through the Power of Social Insights

Forbes said it himself ‘The art of conversation lies in listening’. To really communicate with our audience, we must…

18 SEO Chrome Extensions our SEO Team Utilise On a Daily Basis

When it comes to SEO it is all well and good having your go-to websites to conduct SEO checks, however that can prolong…

Digital Marketing Jargon Buster

As a marketer, it’s sometimes easy to forget that not everyone knows what we’re talking about when we start throwing…

Devising a Social Media Strategy to Support a Digital PR Campaign

Executing an effective digital PR campaign can take weeks, sometimes even months of careful planning. From creative…

Offline Attribution: Why it’s important & how to do it using GA

When discussing attribution there are a number of avenues you could explore, from the models to the various methods.…

Semetrical in 2019: Our Best Year In Review

So here we are at the beginning of a new decade, the roaring twenties, and we hope it brings prosperity to all friends…

A Guide to Podcasting – Part 2

If you’ve read part one of our Semetrical Guide to Podcasting, then you’re in the right place! Once you have finished…

A Guide to Podcasting – Part 1

Podcasting is taking the digital world by storm. According to recent research by Ofcom, around 7.1 million people in…

Why is Conversion Rate Optimisation Important? And How Does It Work?

Conversion Rate Optimisation (CRO) is a term mentioned across all forms of digital activity; largely used with…

Semetrical Wins Best Small SEO Agency at the UK Search Awards 2019

Having been nominated in five categories of the annual UK Search Awards, the Semetrical team were delighted to join the…

Developing a Bespoke Paid Media Strategy

When developing a paid media strategy for our clients, we undertake several key initiatives to deliver successful and…

Wine Industry Search Engine Visibility Report

The world of organic search has seen considerable change over the past year. Whether the updates are major or minor…

Developing B2B Buyer Personas to Amplify your Digital Strategy

Developing in-depth profiles of target customers can unlock valuable insights into their role success factors, specific…

Sophie & Alice Run Half Marathon: Over £1k Raised for Charity

Two members of Semetrical’s content team, Alice Schulz and Sophie Mizrachi, recently took off their specs and put on…

Brighton SEO 2019 Roundup: International Content, Forum SEO & AI

We’ve rounded up some of the most engaging insights from BrightonSEO. These conference talk topics will bring you…

Content Arcs: Structuring a Brand-led Content Strategy

Content creation is at the heart of digital marketing and a crucial element in the growth of any brand’s online…

Data Integrity: Signs There Are Problems With Your Google Analytics Data

Data Integrity: Signs There Are Problems With Your Google Analytics Data

The Importance of Brand in SEO

The branded Search Engine Results Page is often overlooked as a brand may assume they will be ranking well for their…

Search Marketing Roundup – Best of August 2019

The most important search marketing news from August 2019. Read on to keep up-to-date with developments in our ever…

A Comprehensive Guide To Pardot Form Tracking

This guide demonstrates a method to track Pardot frame form submissions using GTM and record them in all required…

SEO Expert Guide: Content Relevance & User Intent

I’ve put together this expert guide for SEOs who are faced with the challenge of producing content that has the…

The Search Marketing Roundup – Best of July 2019

In this issue of the Search Marketing Roundup, we will share with you the most important search marketing news of July…

Semetrical wins Best Use of Search – B2B at EU Search Awards 2019

Semetrical have won the prestigious award of Best Use of Search in B2B at the EU Search Awards 2019 with our campaign…

Seminar Video | Increasing Lead Generation With Effective SEO

Rory Hope shares a wide range of actionable SEO insights and frameworks for you to implement in 2019 in this seminar…

Improving Lead Generation With Effective SEO

Is SEO an important channel for your lead generation? Download our seminar slides to learn about the components of a…

A Handy SEO Tool List

We’ve outlined all of the useful SEO tools that we use on a day-to-day basis, and we hope that this will be a handy…

E-A-T Checklist for SEO

A useful checklist for you to review when auditing your brand’s web presence against your competitors in relation to…

A Guide To SEO Gap Analysis

An SEO Gap Analysis research project is possibly the most crucial component of an effective SEO strategy. How do you…

What is CRO? and Why do I need it?

While traffic may be on the up following your effective SEO, paid search or content strategies, that doesn’t mean your…

Reputation Management: The No.1 SEO Ranking Factor

How much emphasis do you place on reputation management in SEO? It must be noted that there have been a number of…

SEO Around The World

Let’s face it, if you don’t consider the market share of different search engines in your target region then you’re…

How to choose a localisation partner for international SEO

The importance of including localisation within your approach to international SEO cannot be understated. You will…

A Setup Guide For International SEO Objectives & KPIs

Our setup guide for international SEO objectives and KPIs is intended to help you establish a framework for reporting…

The Search Marketing Roundup – Best of January 2019

It's the first Search Marketing Roundup of 2019, welcome back to all. I hope you've had a prosperous start to the year,…

Become a better search marketer in 2019

The importance of including localisation within your approach to international SEO cannot be understated. You will…

Social Media: Which channels for which purpose?

If you’re serious about increasing your visibility online, narrowing your plans down to a single medium such as SEO or…

The Search Marketing Roundup – Best of June and July 2018

The months of June and July have been packed to the brim with World Cup highs and lows, some of the hottest…

What Is Google’s New ‘Reinforcement Learning Algorithm’?

Google Research published a new research paper titled, “Ask the right questions: Active question reformulation with…

Email Marketing: You’re (probably) doing it wrong

If you’ve ever sent out an email or a newsletter to your clients, I hope you tracked the links through Google…

5 Ways to Increase CTR and Conversions in Adwords

There are 5 Key T's of PPC. You've probably seen numerous articles on the 'top 10 tools to use for email marketing',…

Secrets Of Our Award-Winning PPC Campaign

For the past 12 years Ocean Florida has specialised in sending holidaymakers to the Sunshine State and partners with…

Google Optimize Is Now Free: Everyone Should Now Have A ‘CRO Culture’

In digital marketing, the ability to be able to gather extensive amounts of data can be a powerful tool to leverage in…

Semetrical Acquire Highposition

Semetrical are delighted to announce that we have now acquired all assets from High Position.