Google Ads, formerly known as Google Adwords, is Google’s advertising platform. Google Ads main service is Search which works by advertisers bidding on certain keywords so that their ads appear in Google’s search results when someone searches for that particular word or phrase. Some keywords are more expensive to bid on than others, especially in a competitive market. Furthermore, Google Ads provides a number of additional advertising platforms alongside Search campaigns, including: shopping ads, display campaigns, video campaigns and app campaigns which can also help promote your brand on the best suited platform, such as YouTube or Google Play. Check out our list of services for more information.
As an advertiser, you must pay each time someone clicks on the Ad, making this Google’s no.1 source (97%)of revenue. Yet, it’s not only a great source of revenue for Google. You can use Google Ads to increase leads and maximise ROI for your business. In fact, Google Ads makes up roughly 33% of all advertising revenue worldwide.
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At Semetrical, we offer a range of Google Ads services and consultancy tailored to your business needs. We’ll work with you to create effective campaigns that will get your name out there above your competitors in the search results. We’ll help your site reach more audiences, attract more traffic, increase leads and help improve conversions.
We will develop Search campaigns to get your name at the top of the search results and drive traffic to your website.
Our creative Paid team will develop a strategy to target prospective shoppers and promote your products to increase traffic and improve sales.
We will design creative display ads to capture the attention of your audience while they browse online, be it while checking their email or watching online videos.
We will work with you to develop video advertisements to attract potential customers when they are searching or watching videos on YouTube.
We will help you effectively promote your iOS or Android app on various platforms, such as Google Search or Google Play, to reach those most interested in your product.
Google receives mass amounts of traffic every day, 5.6 billion searches to be exact, and this is what makes it one of the most effective platforms for advertisers. If you can get your website at the top of the search results then you’ll benefit from Google’s millions of users and maximise ROI, especially since you only pay when someone clicks on your ad, not when they view it.
Another great thing about Google Ads is that it provides results much quicker than ranking in Google organically. Working with the right Google Ads Agency, you can swiftly reach the top of the search results!
Our expert Paid Media team has experience managing both global and local Google Ad campaigns across multiple industries. Our achievements have been recognised across the UK and Europe, and are well reflected in our Best Use of Search in B2B award at the 2019 European Search Award, as well as our several nominations at the UK 2020 Biddable Awards.
We take the time to fully understand your business and research before designing a bespoke Google Ads strategy for each of our clients. Semetrical has developed its own cutting-edge technologies, as well as invests in leading 3rd party tech, to help us inform extremely detailed and targeted campaigns. We believe that it is our tailored and data-rooted approach that gives us an edge and enables us to offer exceptional services across all of our teams.
As a full-service digital marketing agency, we offer cross-channel capabilities and can work collaboratively with SEO, Content Marketing and Analytics teams to enhance your Paid services. We will work with you to deliver the most effective strategy using a combination of all the best suited services Google has available to us and achieve your goals.
We develop bespoke digital solutions tailored to our clients’ individual needs and nurture long-term.
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