A Simple Guide to Backlink Analysis in 2022

Digital PR Backlinks

The search landscape is more competitive than ever before, with the pandemic heightening the need for a strong online presence. It’s reported that Google has over 200 ranking factors, with backlinks being a huge influence, and arguably one of the most important factors. A relevant and authoritative backlink to a website is, in its simplest […]

What Can Marketers Learn From Wordle?


If your social media feeds are anything like mine, you’ve probably seen more than a few posts throughout the day like this: And, if you’re anything like I am, you and your friends have been playing Wordle religiously, every day, bragging about how you got today’s word in 2 guesses, or bemoaning the tough words, […]

Language or Country Targeting for International SEO

International SEO Strategy

When launching international versions of your website, it is important to undertake market research before deciding if you are going to apply a language or country-specific international SEO strategy. For example, building out two English versions of your site to target the UK and US separately, or building one English version to target both markets.  […]