What Can You Expect From Black Friday 2021?

Black Friday Sale

The much anticipated annual sales event is back! Black Friday is the date in everyone’s calendar to bag the biggest and the best deals on everything from clothing to home essentials, to must-have gadgets. With only 4 weeks to go until Christmas, what can we expect to see from this year’s event? Black Friday was […]

Google Data Studio: Top Tips for Dashboards

We like to think of data visualisation playing the key role of ‘translator’ between analysts and audiences. Translating the raw data into graphs, charts and tables makes it easier to comprehend, helps identify trends and highlight meaningful insights. Being able to display data in a clear and digestible way is crucial if we want to […]

SEO Copywriting vs SEO Content Writing

SEO Copywriting vs SEO Content

According to HubSpot, 60% of marketers say their highest quality source of leads is inbound marketing, including SEO and blog content, so it’s important to get this part of your strategy right. Choosing the right type of content for your audience and objectives is a key part of this. SEO content writing and copywriting are […]

Using the Google Analytics API with R

Using the Google Analytics API

Why use the Google Analytics API? The custom reports functionality in Google Analytics (GA) is useful for gathering specific information and performing bespoke analysis directly in the GA platform. But suppose you want to pull that data out of the platform to process it further?  The GA API allows you to automatically extract data and […]