Adapting your Digital Marketing Strategy in 2020

With the onset of COVID-19, all of us have been presented with an ever changing and wildly unpredictable landscape. Business owners are left asking themselves: what next? And marketers are faced with entirely new scenarios, forecasts, and objectives. In short, these are extremely difficult and challenging times.   So, how do we adapt when it’s […]

Wine Industry Insights Report

The team at Semetrical recently compiled a digital insights report into the wine industry, conducting in depth keyword research and search trend analysis to uncover the following: Are consumers searching differently during lockdown?  Are new trends emerging that retailers need to take notice of? How do consumers search?  Are there any particular regions or niche […]