With the onset of COVID-19, all of us have been presented with an ever changing and wildly unpredictable landscape. Business owners are left asking themselves: what next? And marketers are faced with entirely new scenarios, forecasts, and objectives. In short, these are extremely difficult and challenging times. So, how do we adapt when it’s […]
From the humble wine gum to flying saucers and humbugs, can you guess the UK’s favourite retro sweet? Research conducted by digital marketing agency Semetrical can reveal that jelly beans are the UK’s most popular sweet, with an average of 18,100 searches every month. Joining jelly beans in the coveted top spots are parma violets, […]
The team at Semetrical recently compiled a digital insights report into the wine industry, conducting in depth keyword research and search trend analysis to uncover the following: Are consumers searching differently during lockdown? Are new trends emerging that retailers need to take notice of? How do consumers search? Are there any particular regions or niche […]