Content creation is at the heart of digital marketing and a crucial element in the growth of any brand’s online presence. Successful content requires a robust strategy centred around communicating what a brand has to offer. Content arcs are the key themes a brand needs to tell their story and should be a key consideration […]
Data Integrity: Signs There Are Problems With Your Google Analytics Data and what to do: Being able to see what your customers are doing and buying on your website is a truly wonderful thing that means that we can improve user experience and make accurate data driven decisions about where to spend your hard earned […]
The branded Search Engine Results Page (SERP) is often overlooked as many brands just assume they will be ranking well for their own brand name. However, ranking in position one for your brand name on Google should not be taken as given, and as the majority of traffic to your site will often come through […]
The most important search marketing news from August 2019. Read on to keep up-to-date with developments in our ever changing industry. Study suggests that Google My Business photo quantity impacts search performance A recent Google My Business Insights Study carried out by BrightLocal has analysed the correlation between performance metrics such as website clicks, GMB […]
This guide demonstrates a method to track Pardot frame form submissions using GTM and record them in all required publishers. Track form submissions of Pardot forms using GTM. A common issue many GTM webmasters encounter is the use of iframes on websites. You may ask “What is an iframe?” Well… an iframe (Inline Frame) is […]