Content marketing can often get forgotten among other channels or is sometimes seen as an add-on, or supporting service, but this just isn’t the case. In fact, content marketing is a key driving force behind your digital marketing strategy and deserves its own recognition. Content marketing is proven to deliver astounding results, driving more sales, […]
As one of the largest retail holidays, Mother’s Day marks a momentous occasion for brands to push out campaigns, and pay homage to mother figures across the country. In 2021, retail spending on Mother’s Day reached a whopping 1.34 billion in the UK (Statista). Yet, as thousands of companies across the country launch campaigns to […]
When discussing CRM systems, processes and automation are commonly mentioned within the same breath. Within the wider business ecosystem, we have been lucky enough to have platforms such as HubSpot, Salesforce & Klaviyo, which have built their businesses around optimisation and automation of common sales and marketing functions. In this article, we are going to […]