E-A-T and YMYL: Optimising for Google’s Quality Guidelines

E-A-T and YMYL Optimising for Google

In 2015, Google released a very important document titled the ‘Search Quality Evaluator Guidelines’, or SQEG for short. The document was designed to help Google’s human page evaluators assess web page quality. However, it also proves extremely useful for brands and gives us a clear indication of what we should be thinking about when it comes […]

Semetrical Highly Commended at The Drum Digital Advertising Awards

Semetrical Highly Commended at The Drum Digital Advertising Awards

We are extremely proud to have been highly commended for the Best Buy Side Agency at The Drum Digital Advertising Awards 2021.  As an agency, we have faced several challenges, as well as accomplishments in the past 12 months and have grown to become stronger than ever. We have supported clients who have experienced uncertainties during such […]