What is the real value of a backlink?

To put it simply, link building involves the process of gaining links from other websites to your own, with the end goal being to improve search engine visibility. At Semetrical, we undertake a number of different strategies for link building, tailored to the client’s needs and priorities. This may include content marketing, data projects, creative […]

The Ultimate Guide to Creating a Digital PR Campaign

Digital PR is becoming increasingly important in the world of SEO. In order to build your backlink profile, increase your website’s domain authority, and build brand awareness, it’s essential Digital PR is being considered in your marketing plan.  What is Digital PR?  Digital PR is an inbound marketing strategy that can often be misunderstood or […]

Semetrical Wins Best Integrated Campaign at EU Content Awards 2020

We are delighted to announce that Semetrical have won Best Integrated Content Campaign at the European Content Awards 2020 for our campaign ‘For The Kombucha Curious’ with Equinox Kombucha.  We devised an integrated content strategy that set Equinox Kombucha apart from the rest, adopting a fresh outlook to bring kombucha into the everyday and significantly […]