If you’re a business owner, marketer, or analytics enthusiast, you’ve probably already heard the news about the sunsetting of Universal Analytics (UA) and the introduction of Google Analytics 4 (GA4). But, what is Google Analytics 4? How does it differ from Universal Analytics? And how can it help you gain deeper insights from your website’s […]

With the old Universal Analytics (UA) soon to be sunset at the beginning of July, it is imperative that Google Analytics users work to get to grips with the new Google Analytics 4 (GA4) as soon as possible. Much of what is possible in UA is also ready and available in GA4, but there are […]