How to Identify Underperforming Channels in Digital Marketing

Measuring channel performance through web analytics is a key part of optimising any digital marketing strategy – being close to the data ensures we are able to adapt quickly when the need arises.  Sometimes issues that arise will be obvious, born out of a product of extreme change. These issues are easy to identify and […]

The Science Behind CRO

This article is focused on common misconceptions around Conversion Rate Optimization (CRO) and how some businesses have a narrow view of what it can achieve for their business. If you haven’t done so already, I’d also recommend reading my previous article “What is CRO? And Why Do You Need It?”. CRO Misconceptions Now, to start off […]

Understanding The Algorithm and Process Behind Your Responsive Ads

Keen to learn more about the ins and outs of Responsive Text Ads? Our Paid Media Account Director, Nichole Webb shares her insights into the algorithm and process behind Responsive Text Ads, as well as some useful best practices to follow. What exactly are Responsive Text Ads? Responsive Text Ads are effectively an intelligent way […]

TikTok: Marketing on the fastest growing social media platform

While every marketer is well aware of the power of social media advertising – whether it be Facebook, Instagram, or Snapchat – TikTok is often overlooked on the scope of marketing and advertising.  As the fastest growing app of 2020, and one of the fastest growing social media networks of all time, TikTok is undoubtedly […]