“Hey Google”: Tell Me About Voice Search

What is Voice Search

Since the millennium, how we consume content and interact with brands has changed dramatically. And now, with the rise of smart assistants, the marketing industry is evolving yet again. The internet changed the way we found information and communicated with one another, and mobile did the same. Now, voice search is about to do the […]

What is a Title Tag and Why is it Important for SEO?

Title Tag

According to Google’s John Mueller, the most important ranking factor is what you put on your page. This includes optimised content, user-friendly features and internal linking,  however, title tags also serve an important purpose and, along with other SEO elements, contribute to the overall performance of your website. In fact, an optimised title tag can […]