The realm of digital marketing is experiencing a notable shift, marked by a significant widening of skills gaps. Despite strides in certain areas, the overall scenario remains a concern for marketing teams across the world, as well as for the industry as a whole. Recruitment has slowed down and upskilling initiatives remain an obstacle, exacerbating the challenge of […]
Google’s introduction of Consent Mode V2 marks a significant milestone in the ever-changing landscape of digital privacy and compliance. As the March 2024 deadline for the implementation of Consent Mode V2 has come and gone, it’s critical for businesses using Google services to understand the implications of this update and take the necessary action. Whether […]
When it comes to consumer habits in 2024 and beyond, customers need to know that the brands they’re spending their hard-earned cash with have their best interests in mind. In fact, 67% of consumers must trust a brand before continuing to buy its products or services. So, how exactly do brands build that trust? This […]
Both the PR and Digital PR landscapes are constantly evolving, but one trend that has been on the increase for the last few years and still proving to be popular is Reactive PR, otherwise known as newsjacking. Newsjacking is a strategy that can catapult your brand and any brand experts straight into the limelight, if […]