A Guide to Podcasting – Part 2

If you’ve read part one of our Semetrical Guide to Podcasting, then you’re in the right place! Once you have finished recording and editing your podcast, as outlined in our previous blog post, then it’s time to get uploading and publishing online… How do I publish and distribute my podcast online? There are two parts […]

A Guide to Podcasting – Part 1

What is podcasting? Podcasting is taking the digital world by storm. According to recent research by Ofcom, around 7.1 million people in the UK listen to podcasts each week. That’s one in eight people! Put simply, a podcast is a series of audible episodes that can be broken up into seasons or run continually until […]

Why is Conversion Rate Optimisation Important? And How Does It Work?

Conversion Rate Optimisation (CRO) is a term mentioned across all forms of digital activity; largely used with reference to websites utilising a range of digital marketing channels to engage their users. I have already covered what CRO is in a previous article, but now it’s time to explain its importance to a business and why […]