How to Use Instagram Reels to Grow Engagement

When TikTok exploded in popularity back in 2020 with their short-form, viral videos that were infinitely binge-able, traditional social media platforms had no choice but to take notice. And after taking notice, they quickly moved to replicate it, hoping to keep people on their platforms and eat into TikTok’s now 1-billion strong user base. As […]

A Simple 6-Step Guide to Setting Up Google Analytics 4

Digital marketers everywhere will know the importance of analysing the results of campaigns and the role that Google Analytics plays in interpreting the data. Two and a half years ago, Google introduced Google Analytics 4 (GA4) – a milestone in the data collection and analysis world. Google’s move to Analytics 4 is designed to help […]

Adding Value Beyond Revenue as a Digital Marketing Analyst

Whether you work in-house or for an agency, in marketing or in another industry, as a working professional your job is to provide value. In the world of marketing where ‘sales’ is considered the end goal, monetary value has historically been considered the key measurement of success.  However, there are a wealth of other contributions […]

Title Rewrites to Topic Clusters: A Roundup of BrightonSEO 2022

Our teams were back at BrightonSEO last week to get the latest of all things search and spend the day with like-minded marketers on the sunny British coast. What could be better than that? We listened to some fantastic speakers throughout the day and have summarised a few of our favourites. So, whether you couldn’t […]

Semetrical Tough Mudder Fundraiser for British Red Cross

On Saturday 2nd April 2022, some of our bravest team members took to Finsbury Park to complete a 5K Tough Mudder. Not only did this obstacle course serve as a physical challenge but a fantastic team-building experience for our teams and a chance to put our cooperation skills to the test. After all, we are […]

Semetrical Shortlisted for 8 European Search Awards 2022

The European Search Awards 2022 finalists have been announced and we are both excited and proud to have been nominated for a tremendous 8 awards. Best Large SEO Agency Best Large PPC Agency Rising Star Award – Dominic Whittington Best Integrated Campaign – Semetrical & FDM Group Best SEO Campaign – Semetrical & Elucidat Best […]

Essential Checks for Organic Traffic and Ranking Drops

Whether you work in-house or agency side, most of us have come across an organic traffic drop on our website within our career. And the SEO team at Semetrical are no exception! There can be multiple reasons for an organic traffic drop, but before jumping to conclusions and investing hours into finding solutions, it’s important […]