Testing the Potential of Google’s Search Generative Experience (SGE)

Google announced some exciting news regarding its new Search Generative Experience (SGE). They are finally opening up access to Search Labs and enabling us to start testing Google’s generative AI powered Search experience. At Semetrical, we, of course, jumped at the opportunity! We began testing the capabilities of Google’s new feature to see what it’s […]

Programmatic vs PPC: What’s the Difference?

In the world of digital marketing where businesses aim to maximise their online advertising efforts, there are two strategies that stand out from the rest: PPC (Pay-Per-Click) and Programmatic Marketing. Both approaches offer unique advantages and cater to different business objectives. In this blog post, we will delve into the differences between PPC and Programmatic […]

Announcing Our Newly Appointed Managing Director

Following a transition period in the last quarter, we are thrilled to announce that Tony King has now taken the reins as Managing Director at Semetrical! After nine and a half years as Managing Director, Tosin Reynolds has stepped down from the role in order to pursue new business ventures. Tosin was appointed Managing Director […]

Backlinks vs Referring Domains: What’s the Difference?

One of the main results gained through Digital PR tactics is an increase in authoritative backlinks and referring domains pointing towards your website, but, what does this actually mean?  What we’re going to cover in this article:  What is a backlink?  Simply put, a backlink is a hyperlink that is pointing from one website to […]