Announcing Our Newly Appointed Managing Director

  ●   July 11, 2023 | Business
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July 11, 2023 | Business

Following a transition period in the last quarter, we are thrilled to announce that Tony King has now taken the reins as Managing Director at Semetrical!

After nine and a half years as Managing Director, Tosin Reynolds has stepped down from the role in order to pursue new business ventures. Tosin was appointed Managing Director of Semetrical in 2014, and laid solid foundations on which the agency has been able to continually adapt and grow year-on-year. He now remains an active member of the Semetrical Board.


“Obviously, this hasn’t been an easy decision to make after so many enjoyable years. I feel very lucky to have worked with so many great brands and people at the agency, and I have no doubt that the company will continue to be very successful under Tony King’s leadership. ”

Tosin Reynolds, former Managing Director at Semetrical


Since 2012, Tony King has been the Director of Digital Strategy at Semetrical, working closely with staff and clients to build, grow, support, and develop a range of award-winning campaigns, while nurturing our ever-expanding in-house team of digital marketing thought leaders. Now with Tony moving into the role of MD, he is committed to maintaining the high standards of service and digital innovation that he’s helped develop over the past, almost, ten years.


“First and foremost, I want to express my sincere gratitude for all the outstanding achievements and successes that Tosin has brought to Semetrical through his hard work and dedication. His leadership has been instrumental in driving the growth of our agency over the last nine years and I’m truly grateful for the solid foundations he’s laid. I will continue to drive and develop our agency, technology, and our innovative approach to digital marketing services, as our industry continues to evolve exponentially.

“I’m genuinely excited about the future of Semetrical and the opportunity to build upon our existing partnerships. Together, we can continue to deliver outstanding and innovative digital marketing solutions that drive real results for businesses internationally.”

Tony King, Managing Director at Semetrical


We are excited to see what the future holds for Semetrical as we embark on our new chapter of growth. Onwards and upwards!

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