Navigating Turbulent Times: a Deep-Dive into the Travel Industry Post-Pandemic

The Travel Industry Post-Pandemic

A report into travel search trends and consumer habits at a time when demand is surging, but consumer trust is at an all-time low. On 11th March 2020, the World Health Organisation (WHO) declared the COVID-19 outbreak a global pandemic. Strict government guidelines followed, many of which controlled international and domestic travel to contain the […]

What is a Marketing Dashboard? (With Examples)

Marketing dashboards use data visualisation to help marketers track, monitor and share performance against their marketing KPIs. Let’s take a closer look at what marketing dashboards are, the important metrics to include and more… What is a marketing dashboard? A marketing dashboard provides a visual overview of key marketing metrics, which indicate the current performance […]

Microsoft Advertising vs Google Ads: The Pros & Cons of Each Platform

When it comes to PPC advertising platforms, many of us automatically think of Google, which is not surprising at all as the search engine has a massive market share of 92% globally! But is Google Ads the one size fits all approach for Paid Search marketers? Today we are going to compare Google Ads with […]

7 Social Media Tactics For Success This Black Friday

Cut through the noise for a successful campaign on a budget Black Friday and Cyber Monday are fast approaching, and with that comes the busiest pre-Christmas shopping day of the year. With a huge amount of companies and sellers running advertising campaigns and sales in a condensed period of time, it can be difficult to […]

How to Measure the ROI of Content Marketing

Content marketing is growing, and fast! It’s a long-term investment that can sometimes take months to see the positive effects it has had on your business. Like with other marketing avenues, if it doesn’t increase your company’s bottom line in the long term, then your time and money are better invested elsewhere. Measuring the results […]