Offline Attribution: Why it’s important & how to do it using GA

Why You Should Care When discussing attribution there are a number of avenues you could explore, from the models to the various methods. However, in this article, we look to explore why it is so important to understand your offline activity when adopting an omni channel approach, as well as some invaluable logic & tips  […]

Semetrical in 2019: Our Best Year In Review

So here we are at the beginning of a new decade, the roaring twenties, and we hope it brings prosperity to all friends of Semetrical. As we begin 2020, we decided to take the time to reflect on our 2019, and share with you why we feel it’s been our best year so far. Highlights […]