Semetrical Launches Free Robots.txt Tool

Here at Semetrical, we’re excited to announce our latest release to market, Tomo, a new, free robots.txt monitoring tool. What is Tomo?  Tomo gets its name from the Japanese word for ‘friend’ and is a free SEO tool that helps marketers avoid negative traffic impacts and crawling issues on their website caused by an incorrectly […]

5 Ways to Future-Proof Your Business in 2023

Digital communication has transformed the way businesses connect with their audiences, so naturally, your marketing strategies should reflect this. The traditional methods of engaging customers are no longer sufficient in today’s digital landscape. Regardless of whether you aim to expand your brand’s influence, enhance your brand recognition, or generate a greater number of leads, a […]

Agency or Freelancer? 5 Things to Consider Before Making a Content Investment

Content marketing has become a cornerstone of brand success. As you embark on your content marketing journey, a crucial decision lies ahead: should you hire an agency to support your content needs or work with freelancers?  There are advantages and considerations for both options and your decision will significantly impact your content strategy’s effectiveness. With […]

10 Statistics to Get Your Board On-Board with Content Marketing

In today’s digital age, content marketing has become a powerful strategy for businesses to connect with their target audience, build brand awareness, and drive overall growth. Content is not just a passing trend. In fact, it has evolved into a critical component of successful digital marketing and it is something that consumers now expect from […]

How to Use Data to Supercharge your Digital PR Success (Case Study)

Data can be a powerful tool for many aspects of your digital strategy, digital PR included. In fact, you can use data to transform your digital PR campaigns and drive quality links. We explore how we used public domain data to develop a compelling campaign that earned links in top tier publications, including the likes […]

How to Upload Data to BigQuery with R and Python

The world of web analytics continues to hurtle towards the fateful 1 July date when Universal Analytics stops processing data and is replaced by Google Analytics 4 (GA4). One of the key changes is that in GA4, you can only retain data in the platform for a maximum of 14 months. This is a major […]