We are delighted to announce that Semetrical have won Best Integrated Content Campaign at the European Content Awards 2020 for our campaign ‘For The Kombucha Curious’ with Equinox Kombucha.
We devised an integrated content strategy that set Equinox Kombucha apart from the rest, adopting a fresh outlook to bring kombucha into the everyday and significantly increased revenue within 4 months.
We are incredibly proud of our ‘For The Kombucha Curious’ campaign, as it required us to think creatively to bring a niche product into the mainstream market, whilst still upholding the brand’s five defining pillars of taste, health, craft, people & social cause and vibe.
Equinox Kombucha’s aim was to entice new customers by positioning Equinox Kombucha as a healthier, tastier and more interesting alternative to juices and fizzy drinks. We were tasked with creating educational, accessible and engaging content aimed at encouraging consumers to buy kombucha on a regular basis.
It would not have been possible without the expertise of our Content, Social & SEO experts – Amelia Henderson, Nikul Patel, Esmee Heath, Sophie Mizrachi, Sarah Tong and Harriet Goffman.
It was a privilege to work with the great team at HQ Equinox Kombucha, and we’d like to thank all of the EU Content Awards organisers and judges for putting on a great awards night.
We will be sharing a full case study of our ‘For The Kombucha Curious’ campaign shortly, and we warmly invite you to have a read and ask us any questions you may have.
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