We provide a complete range of search marketing services, from a one-off site analysis to a comprehensive and fully managed service, to perfectly complement your in-house skills and resources.
Site Technical Auditing Poor site architecture can cripple your performance so our services typically begin with a complete technical SEO audit of your websites. Using our unique and robust site analysis tools we will identify key technical issues that are limiting the search performance of your site including site structure, link architecture, duplicate content, URL issues, backlinks, redirects and server configuration. We prioritise the issues and provide detailed recommendations to resolve them based on their probability of improving performance. We then use an array of monitoring processes which allow you to understand changes in site architecture and manage the resolution of issues over time.
Market Analysis & Strategy The cornerstone of any search marketing strategy is understanding how user search behaviour relates to your business. That's why we've developed sophisticated research tools which segment search estimation data with traffic and conversion data from your own site, enabling you to understand your strengths, weaknesses and greatest opportunities for growth. Our unique performance segmentation tools allow us to measure your performance against market segments and by site architecture over time to discover the successful strategies and build on them.
Competitor Analysis & Monitoring Building on an understanding of the market, we analyse competitor performance and provide a segmented view of your top competitors. You can then understand your competitors' strengths and weaknesses in more detail and develop your strategy accordingly. We can also bring unique insight about a specific competitor using our exceptional tools and analysis to examine various aspects of their business such as product mix, inventory, pricing and geographic coverage. Using the knowledge obtained from the search term research combined with competitor performance, we develop a strategy to exploit opportunities for the greatest improvement in the short and long term including a content strategy, keyword optimisation and link building. Following this, we monitor findings over time to identify areas of change and growth much faster and more completely than could be done manually.
Typical activities we cover include:
- Market analysis
- Technical audits
- Content strategy development
- Keyword optimisation
- Backlink reconfiguration
- Competitor strength analysis
- Competitor backlink analysis
- Internal link optimisation
- Link building strategy development
Site Re-development / Site Migration Planning A site re-development provides both exciting opportunities for improvement and a risk of catastrophic failure of your natural search performance. We are experts in guiding sites through a rebuild process with the minimum of risk to short term performance and the maximum opportunities for long-term gains.
We can deliver a comprehensive set of requirements at the start of the project based on the market analysis to ensure your new site content architecture is optimal. Whilst the new site is under development we test various stages of the build. We'll then develop a detailed migration plan, test the final roll-out and monitor carefully to ensure the transition to the new site is seamless and doesn't impact on site performance.uilding on an understanding of the market, we analyse competitor performance and provide a segmented view of your top competitors. You can then understand your competitors' strengths and weaknesses in more detail and develop your strategy accordingly. We can also bring unique insight about a specific competitor using our exceptional tools and analysis to examine various aspects of their business such as product mix, inventory, pricing and geographic coverage. Using the knowledge obtained from the search term research combined with competitor performance, we develop a strategy to exploit opportunities for the greatest improvement in the short and long term including a content strategy, keyword optimisation and link building. Following this, we monitor findings over time to identify areas of change and growth much faster and more completely than could be done manually.
