On page SEO is important for both user and search engine. When implemented correctly, on page SEO helps tell Google what your site is all about and signals how it should be ranked in the SERPs. It also helps your content gain visibility and be served appropriately to satisfy user intent. An on page SEO strategy is essential to help you drive more traffic to your website, increase the quality of your lead generation and nurture leads through the sales funnel, all the way to conversion.
On page optimisations could be anything from how your site looks, technical elements, speed site or website content. This includes meta descriptions and titles, anchor text, URL structure, image optimisation, calls to action and much more. Once you’ve got all these elements in check, your site will be more likely to rank highly in the SERPs.
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At Semetrical, we have worked with a range of clients from various industries but who have experienced the same issues: a decline in organic traffic and overall website performance. We take the time to understand each business and devise tailored advanced on page SEO strategies to successfully boost organic traffic and meet business goals.
Our approach to successful on page SEO is centred around data. Our experienced SEO team begins with an in-depth on page SEO audit to find out exactly what your users are searching for as determined during our search landscape analysis. In many instances, our clients come to us with a rough idea of what their audience is looking for however, our research is able to refine this and uncover further insight. We use a combination of cutting-edge third party tools and our own expertly developed technologies to reveal hyper-relevant short and long tail keywords to inform our strategies.
As a full service digital marketing agency, we can collaborate across teams, combining state-of-the-art SEO, creative content and analytics for future-proof on page SEO. Our in-house copywriting team curates compelling content to reflect your brand values which remains consistent with your tone of voice and resonates with your target audience. Our analytics team collate key data and provide digestible bespoke reports to keep you up-to-date. We also offer on page SEO maintenance services to ensure your website is running smoothly on an ongoing basis.
Our reputable tactics will help you cut through the noise and make sure your brand stands out among the busy marketplace.
An on page SEO audit is designed to identify how well a site performs according to its visibility in the SERPs, and reveals opportunities for improvement. It can be broken down into three main sections: web crawls, keyword intelligence and an optimisation roadmap or strategy plan.
First, we will run a website crawl which will allow us to see your website how Google views it and gain valuable insights into the current structure and setup. This is done to check that Google can properly index your web pages and ensures they are visible to users.
During the keyword intelligence stage, we will delve deep into keyword research and gap analysis to find all relevant keywords that your site could rank for and suggest optimisations and content opportunities accordingly.
Finally, we will collate all necessary audit information to devise a comprehensive SEO strategy and optimisation roadmap. This will contain any assets we need to create, quick wins and optimisation implementation.
On page SEO is not just for startups and small businesses but can even impact established online stores and lead to profitable outcomes. A few benefits include:
There is no point in guessing what your audience is searching for when you can rely on keyword intelligence and user intent research to pinpoint this and inform your next steps. This ensures that if someone is searching for a product or service, your website will appear above all your competitors in the SERPs. Of course, some key terms will be more competitive than others but if you’re optimising for the right keywords and user intent, then you have a higher chance of being seen.
By not optimising your ecommerce website, you are missing out on valuable hyper-relevant traffic and, in turn, sales.
As mentioned previously, on page SEO refers to anything on your website that you can change in order to improve user experience or search rankings. So, what’s off page SEO?
Off page SEO refers to the aspects you can’t change or control which take place away from your website, on another website for instance. A good example of this is with backlinks and social media engagement. Backlinks are when another website includes an external link pointing to your website which helps boost your website’s authority; this is something you cannot control. The same goes for social media. You can publish a tweet which links back to your website but you cannot dictate how your audience will engage with your tweet or whether they click through to your site.
Both on page SEO and off page SEO are crucial for the success of your website. At Semetrical, we can plan and implement a comprehensive SEO strategy which incorporates both elements.
Google uses various factors to determine how to rank websites in the SERPs, including site speed. Faster site speed generally results in improved rankings. Site speed can also affect the number of pages Googlebot, Google’s web crawler, can crawl within its budget. Slow site speed can negatively impact how your web pages are indexed and decrease their online visibility. In addition, slow site speed can mean poor user experience which results in high bounce rates and decreased conversions. Users will not spend their time waiting for a page or image to load.
For this reason, it is also important to optimise images for SEO. This may sound unusual and is often overlooked in SEO strategies but proves extremely beneficial. For example, if you have large file sizes, this will have an impact on image loading time or quality which may discourage users from staying on your webpage.
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