Getting your business online means opening up your products and services to the whole world however, it’s not always the whole world you want to be targeting. In some cases, you can get so much more out of your marketing efforts and attract more qualified leads when you narrow down your target audience and invest in Local SEO.
For example, someone in Australia won’t be looking for a window cleaner in London so there’s no need to spend time and money reaching them.
Local SEO services, such as local citations, local link building or website optimisations, can help improve your rankings in local search results. This means when someone in your area searches for your services, you’ll be one of the first to appear above your competitors, whether it is in the local map pack, Google Maps and Google SERPs.
At Semetrical, our SEO specialists have extensive experience and are ready to help you create a local SEO strategy tailored to your business needs and digital goals. Using cutting-edge bespoke and third-party technologies, we’ll provide you with a data-driven plan to heighten your online visibility, increase relevant traffic to your site and help increase local conversions.
Speak to us about how we can grow your business with award winning digital marketing services designed to deliver growth.
At Semetrical, we have seen the increase of mobile usage to our client websites over the years and we use our extensive SEO experience and mobile expertise to create an SEO strategy tailored to your business objectives. Our approach enables you to add value to your audiences and answer the long tail questions users are now searching on mobile devices. Our Mobile SEO services include:
Our team of SEO analysts conduct keyword research and user intent analysis to identify relevant keywords that are being searched locally to understand how users are searching.
Optimising your website for local search queries is integral to rank for localised keywords. We will review the copy on your website and provide research-lead recommendations for optimisation.
For any local SEO strategy it is important to claim your Google My Business account and make sure it is up to date with all relevant business information. At Semetrical we will audit your Google My Business account and implement recommendations that will help your business rank on Google maps and the Google local pack.
Getting local websites and publications online talking about your brand and mentioning your business name helps build up trust and authority. It also helps search engines build a connection between where your business is situated and local search terms. Our SEO team will help identify websites to help increase the number of local citations.
Our SEO team will help identify relevant local websites who can talk about your business and link back to your website, creating relevance for local search terms.
Our content specialists will complete detailed content audits for your industry to establish a hyper-relevant local content strategy that delivers engagement and builds authority for improved SEO performance.
Local SEO is all about making your website relevant for your local audience, improving rankings for local search and promoting your products and services to those who are most likely to engage and convert, resulting in more qualified leads.
Local SEO involves a number of techniques, including setting up a Google My Business profile, listing verified positive reviews, link building from high authority relevant sites and on-site optimisation.
We are a full-service digital marketing agency specialising in a range of award-winning services, notably Local SEO. Our marketing specialists will work closely across teams to deliver results and help boost your Local SEO. From strategising an SEO plan, producing hyper-relevant content to engage and inform locals to Digital PR and building authoritative local links, you can trust us with your business.
We’ve worked with clients from all over the world across sectors. Our partnership with leading office brokerage, FlexiOffices, to deliver organic growth for London locations is an exemplary reflection of the work we can do. Together, we succeeded at delivering a 76% YOY increase in total organic sessions to the Flexioffices website and a 83% YOY increase of organic conversions for URLs which contain /london/. Read more about our successful FlexiOffices SEO project.
Every business is different so get in touch and find out what we can do for you!
We develop bespoke digital solutions tailored to our clients’ individual needs and nurture long-term.
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