Property SEO Agency

Search Engine Optimisation (SEO) works to improve your website’s visibility in organic search engine results pages. As a result, you will see an increase in site traffic, as well as in the quality of your site visitors.

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What is SEO for Estate Agents?

An effective SEO strategy will help your property website rank above competitors in Google and increase your brand awareness. There are many different SEO tactics you could use, including optimising technical aspects of your site, header tags, on-page copy, blog content and much more.

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Our SEO Services for Estate Agents

We offer a wide range of bespoke property SEO services to help boost online visibility for your estate agents, including keyword intelligence, on-page optimisations, Google My Business, link-building strategies and Google Reviews.

We use leading third party and bespoke tools to identify relevant keywords with search volume, for both short and long tail strategies. We will hand select the best keywords to target for your business in order to generate the most ROI.

Once we understand what people are searching for, we can begin optimising your site to serve up appropriate content for user search queries.

We can set you up with a Google My Business account which will help your website appear above all listings in local search results. This will include a map, your address, phone number, opening times – all the necessary information for potential clients to get in touch.

Our team will carry out an in-depth backlink audit to identify any broken or spammy links. We will then work to clean your backlink profile to ensure it consists of relevant and high authority sites. Next, we will be behind a link-building strategy to boost your profile and send positive signals to Google.

We will enable existing customers to leave you star ratings and reviews which will help initiate trust with prospective customers and improve search rankings.

Boost your online brand visibility and drive more website traffic with SEO for Estate Agents. We recommend SEO for Estate Agents who are looking to capture the attention of prospective clients and win more business, be that with buyers, sellers, landlords or tenants. Our property SEO services are guaranteed to help you get your business seen by your target audience and win more instructions.

It’s our priority to help your website improve rankings and make it to the first page of the search results. This is crucial in a saturated market since most users will only view the first page of results and click through to the first few listings.

SEO will also help you build trust with your customers by creating a reputable online presence and building authority to your site, using Digital PR methods, gaining backlinks or receiving positive Google Reviews. All these factors will help increase your appeal to new customers and increase brand loyalty with your existing customer base, too.

Our expert teams have years of experience working with various clients in the property sector, including a leading sales progression software provider and one of the largest property search portals in the UK, OnTheMarket.

Our relationship with OnTheMarket began before their launch in 2014 with an Analytics, PPC and SEO-focused project. We believe it is our analytical approach and use of leading technology that gives us a competitive edge and allows us to identify areas for improvement and deliver measurable results for all our clients. Over the last few years working together, we have seen significant ranking improvements and a boost in traffic.

We understand that each Estate Agent will be different, targeting various demographics, geographic areas etc. That’s why every SEO strategy is bespoke, designed specifically for your business and your digital goals.

As a full service digital marketing agency, we are able to work across channels and support an SEO strategy with additional services, including: PPC, Social Media Advertising, Conversion Rate Optimisation, Social Media, Content Marketing and Digital PR.

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Additional SEO Services

At Semetrical, we offer a wide range of specialist digital marketing services, with technology and data at the core of everything we do.

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