Technical SEO is the backbone to any website; it is the building blocks that ensure each and every part of your site is running properly so that you can provide users with the best experience possible and direct them to conversion smoothly.  You may be building top quality links and producing great content but what’s the point of all that effort is your site cannot be crawled by search engines? If it cannot be crawled then it will struggle to rank on the search engine results pages which is key if you want people to find your website and buy your products or services.  We recommend considering an agency with expertise in the field in order to save yourself time as it is crucial to keep checking your website and ensure that it does not deteriorate. For example, bugs on your site can drastically cause traffic drops and, subsequently, dives in revenue or new website releases can impact other parts of your website without you even realising. Investing in Technical SEO and optimising your website to reach its maximum potential can result in significant increase in organic traffic and conversions with no unpleasant surprises.  At Semetrical, we will regularly check the health of your site and provide frequent updates and solutions to any problems that may occur. Our expertise lies with large scale migrations, faceted websites structures and location driven architectures so you’re in good hands.