Pre-migration services

Benchmarking: We set up benchmarking in order to see how the current site it performing to then use this data to measure improvements post-migration. This includes: rankings monitoring, current top site pages & queries identification, site speed, review javascript crawling, mobile setup, structured data, pagination and sitemaps.

Platform audit: We will complete an in-detail technical audit using specialist tools. We will then provide a clear and prioritised SEO roadmap detailing all recommended fixes, potential quick win SEO fixes and clear specifications on how to implement recommended fixes.

One to one mappings: It is essential that URLs are mapped to the correct locations, so our team will carry out one to one mappings to ensure this.

Launch day services

Sitemap crawls: Our technical team will force sitemap crawls on all legacy URLs; this will ensure fast redirect processing from Google.

Test live redirects: We will test all live redirects to ensure they are returning the expected response codes, and communicate any redirect issues to the developers.

Monitor potential user experience issues: We will monitor all potential user experience issues and send alerts to the relevant teams.

Post-launch services

Continuous monitoring: Our team will continuously monitor Search Console for error messages from Google.

Test redirects: We will keep testing redirects and communicating any issues we may find.

Rankings analysis: We will perform ranking analysis to identify any priority pages that may need attention.

KPI report: We will complete a project KPI report to share with you and task team.

SEO consultancy support: You have the opportunity to ask questions or request SEO recommendation advice.