DIGITAL ANALYTICS SERVICES
Optimise your website’s performance
Web analytics consulting can help your company measure customer behaviour so that you can optimise your customer’s journey on your website. Digital analytics allows you to test and improve website functionality, as well as report on performance. A web analytics agency can make all the difference. From gathering all the data to analysing it and coming up with actionable insights and solutions to help grow your business.
EXPERTISE
Our Marketing Analytics services include:
Web Tracking:
Our Analytics team will install tracking for your websites.
Consultation:
We’ll provide you with in-depth data analysis and insights.
CRO:
We’ll create, manage and run tests to improve conversion rates on your website.
App Tracking:
As well as for websites, we will install tracking for apps.
Dashboard & Reporting:
Our team will create digestible dashboards via DataStudio or similar to allow strategic and operational reporting.
Our Analytics team will install tracking for your websites.
We’ll provide you with in-depth data analysis and insights.
We’ll create, manage and run tests to improve conversion rates on your website.
Our team will create digestible dashboards via DataStudio or similar to allow strategic and operational reporting.
As well as for websites, we will install tracking for apps.
DEFINITION
What is Web Analytics?
Web analytics covers data driven digital marketing channels such as tracking and conversion rate optimisation. It involves linking quantitative and qualitative data to understand user behaviour. The aim is to optimise business functions and increase the efficiency of other marketing channels. Web analytics looks to improve website functionality by understanding exactly how customers behave and navigate through the website. The testing of different ways to improve online activity through variations in UX and messaging is key for web analytics.
CLIENT REVIEW
“OnTheMarket has worked with a broad multi-disciplinary team at Semetrical since before the launch of our property portal in 2015. One of the most valuable benefits of our relationship has come from the analytics team, which provides smart insights and a complementary external intelligent perspective in supporting us continuously to improve portal performance and the user experience. For instance, they help us identify opportunities to increase efficiency in lead generation for our agent customers and they help us implement A/B testing, working constructively with our marketing and IT teams to define the key measurement criteria and evaluation methodology. They help ensure that when we analyse data, we look at things in the round to produce quality actionable reporting, understanding better the user journey and the long-term implications as well as crunching the immediate numbers, whether they relate to conversion rates or repeat visits or other measures of engagement.”
Jon Milson,Marketing Director, OnTheMarket.com
PARTNERSHIPS
Multi award winning agency with many certified partnerships
WHY SEMETRICAL?
Improve conversion rates through data driven decisions
At Semetrical, we are omnichannel experts who use data-driven insights to deliver benefits across the business. We have experience with a diverse range of sectors and businesses, both B2B and B2C. A consultancy led approach means we get close to businesses to understand their needs and challenges.We pride ourselves on the long-term relationships we have built with our partners as we believe the closer you are to a business the better you can understand the nuances of their data. By nurturing these long-term relationships we ensure that our clients get the most out of our expertise. Semetrical only provides bespoke solutions that put client communication at the centre. We liaise closely with stakeholders no matter what the project is, so that the end output provides the best ROI to the client.
GET IN TOUCH
Contact our team for a free consultation
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