At Semetrical, we measure everything that matters.
Efficient measurement is key to understanding your customers effectively. Semetrical have significant experience in working with a wide range of web tracking platforms. Depending on your existing infrastructure, we can install from scratch, rebuild or optimise what's already there. We understand that every business has a unique set of challenges, so we approach each project from a flexible angle with the aim of providing the insights that are most important to your business.
We track all aspects of visitor behaviour
“We measure everything meaningful to inform better decision making.”
We provide many types of data related services
KPI Agreements
Key stakeholder collaboration
Primary & secondary KPIs
Event & funnel definitions
Specifications
Flexible tracking
Multiple devices & platforms
Full funnel attribution
Bespoke Solutions
Direct implementation & testing
Issue tracking & solutions
New domain & product testing
Attribution
User touchpoint definitions
Cross channel tracking
Attribution report testing
We are a multi award winning agency with many certified partnerships.
Download the Overview of Our Analytics Service Offering
This document provides more details on each of our measurement, insight and improvement based services, along with recent result data.
See below to view some of our recent Analytics & CRO work.
SEO User Intent Guide: How To Write & Optimise Content for Search Intent
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KPI Myopia: Why Do Marketers Focus On Conversions And Ignore Revenue? [Webinar]
In this webinar, we explore some of the causes of this phenomenon in non e-commerce environments, and its insidious impact on business.…
[Podcast] Secrets of Audience Intelligence: How To Improve SEO Performance
We sat down with Nathaniel Schooler from Influential Visions to discuss how audience intelligence technology can be used to formulate more…
How and why you should optimise your Social Media for SEO
Social media is a noisy place, competition is fierce and getting your brand to cut through that noise can be a challenge. One sure-fire way…
Semetrical in 2020: Our Year In Review
It’s been a challenging year for all, and our thoughts go out to all those affected by the pandemic in 2020. Despite the difficult…
KPI Myopia: Why Do Marketers Focus On Conversions And Ignore Revenue?
In this article, we explore some of the causes of this phenomenon in non e-commerce environments, and its insidious impact on business.…
The 3 Keys to Success in SEO [Webinar]
In this webinar, we share our 3 keys to success in SEO for you to learn and use to improve your KPIs. You can learn: 1) How to gather…
Google Analytics DIY: Replicate GA360 functionality in Google Analytics
Some of you out there might be lucky enough to have the budget to afford Google Analytics 360 with all its bells and whistles. But, for…
The 3 Keys to Success in Performance Marketing [Webinar]
We share our 3 keys to success in performance marketing in this webinar for you to learn and use to improve your KPIs. You can learn: 1)…