At Semetrical, we integrate data sources & personalise marketing

At Semetrical, we understand that every potential customer is unique. To have the best chance of converting, it is important not to apply the same marketing techniques across the board. We should instead be looking to make the experience as tailored as possible to the customer's inclinations and behaviours. We take data from owned and third party sources to create audience segments, then feed this information into all areas of digital marketing strategy to make targeting as granular and personalised as possible.

“We love integrating data sources to give a 360 customer view”


We help clients to integrate all data sources in a GDPR friendly way

Data Integration

Identify relevant data source
API driven data extraction
Consolidated data views

Data Cleansing

Data compliance reviews
Potential data usage reviews
User segmentation consultancy

User Identification

User demographic reports
Unique user identifier data
Lookalike audience creation

Personalisation

Marketing channel integration
Personalised creatives
Full funnel attribution tracking

We are a multi award winning agency with many certified partnerships.


Download the Overview of Our Analytics Service Offering

This document provides more details on each of our measurement, insight and improvement based services, along with recent result data.

DOWNLOAD

See below to view some of our recent Analytics & CRO work.

Contact our Analytics team for a free consultation.