Content Strategy Services

Partner with our award-winning content strategy agency to take your content to the next level and drive your business forward. We’ll help you develop killer content strategies that resonate with your audiences and build trust with customers throughout the buyer’s journey. 

Get in touch Why Semetrical?

Build a bullet-proof content strategy for guaranteed results

A content strategy is a vital component of any successful marketing plan and should be at the core of your content marketing efforts. An effective content strategy provides a plan for creating, publishing and distributing content that aligns with your buyer personas, customer journey and business goals.

Did you know that 78% of marketers who believe their content marketing was successful had a documented content marketing strategy? So, if you’re serious about growing your brand, you should too!

At Semetrical, we help brands like you develop effective content strategies that enable you to create relevant and engaging content for your audiences. But we don’t stop there. Our strategies encompass the entire content lifecycle, including how we distribute this content so it’s actually seen by your target audience, and how we measure our results against business and brand goals.

We can help you…

  • Attract, engage & delight prospective customers with tailor-made content 
  • Understand your target personas, from their motivations, pain points & more
  • Audit your content performance to identify gaps & opportunities
  • Establish a strong brand tone of voice & maintain consistency across messaging
  • Develop a cross-channel editorial calendar to align your content with your wider strategy
  • Facilitate a seamless user experience & build trust at every touchpoint
  • Amplify your content & expand its reach with effective content distribution
  • Track content performance with advanced analytics & custom reporting

We'd love to work with you!

Speak to us about how we can help you create and distribute quality content that converts with our award-winning content strategy services.

Our content strategy services: what to expect

Just like a house needs blueprints to ensure a secure build, a content strategy serves as a roadmap for creating a robust plan for distributing content that delivers your desired results. You can’t build a house without planning the design, materials and measurements, so you can’t expect content success without first understanding your audiences, planning your processes, and outlining your success measures.

We take a holistic, data-driven approach, drawing upon social insights, CRM data, web analytics and immersive workshops with your teams to truly get under the skin of your customers. Using these insights, we are able to develop hyper-relevant buyer personas for existing and prospective customers – covering everything from their interests and behaviours to pain points and motivations.

Our team takes the time to fully understand your customer journey, enabling us to create tailored content experiences that help you build relationships with your target audience, from the first point of contact all the way through to post-purchase. Pinpointing your customers’ thoughts, emotions, concerns, and challenges at every touchpoint helps us build a narrative that informs our content recommendations – there’s no guesswork here!

  • Buyer persona development
  • Customer journey mapping
  • Tone of voice creation
  • Immersive workshops & training

Leveraging your customer insights, we identify the topics and questions that need to be addressed throughout the customer journey. Our teams conduct in-depth content audits to determine what existing content can be repurposed or re-optimised to serve this purpose, as well as any content gaps that require new assets.

We also carry out exhaustive keyword research and social listening to identify topic trends, high-volume search queries and relevant topics to inform our content strategies. As such, we are able to build a comprehensive picture of the content your brand is missing and that your customers really need.

An editorial calendar is a powerful tool used to coordinate and schedule content creation across platforms, and marry your content efforts with your wider business goals. We can help you develop a content calendar that works for your teams, whether that’s in a traditional workbook format or the project management tools of your choice. Our content calendars enable us to work collaboratively, facilitating greater flexibility and efficiency, and ensuring transparency company-wide.

  • Editorial planning
  • Content calendar management

With the initial research and planning phase complete, the exciting stuff begins. We can now start creating and amplifying content. Whether that’s informational long-form guides, whitepapers, promotional blogs, page copy or SEO content, our teams have experience crafting content in various formats and atomising content for different audiences and platforms. For instance, we can take a comprehensive eBook and transform it into a blog mini-series, an infographic for Twitter, or a short-form video for LinkedIn – expanding the content’s reach and resonating with a larger audience.

  • Content creation
  • Social media strategy
  • Digital PR
  • Paid content promotion

At Semetrical, we take a holistic approach to developing powerful content strategies. We invest time in gaining a deep understanding of your business goals and brand voice, drawing data-driven insights from a variety of sources, and crafting content that truly resonates with your target audiences.

The marketing landscape is ever-evolving, which means our content strategies must be flexible. With changing industry trends and evolving consumer habits, we strive for agility in our approach, staying up-to-date and pivoting our plans to stay relevant. We track and measure strategy performance against KPIs on an ongoing basis, providing bespoke monthly reporting and using these insights to drive our strategies forward.

As a full-service digital marketing agency, we have in-house expertise teams across a variety of specialisms, which enables us to deliver seamless cross-channel collaboration. Whether that’s deeper analytical insight to inform our content or a supporting Social Media strategy to boost visibility, we have the tools to supercharge our content strategy for maximum results.

What is a content strategy?

A content strategy is a plan that outlines how a brand will create, publish and manage content across various channels and platforms.

Why do you need a content strategy?

A content strategy is crucial for providing a plan of how content will be created and delivered, so that it aligns with the needs of your target audience and supports your business goals. Without one, you may find yourself creating content for content’s sake, rather than content with purpose!

What are the benefits of working with an agency for content strategies?

There are countless benefits of working with a content strategy agency, such as gaining access to a team of experts with specialised skills, as well as industry-leading tools and tech. Working with an agency also gives you the flexibility to scale content production and ensure consistency in your marketing efforts, remaining accountable for meeting KPIs.

What do I include in a content strategy?

A typical content strategy should include your target audience, business goals, content types and formats, content creation and publication processes, content promotion plans, and success measures.

Why is a content strategy important for SEO?

A well-executed content strategy can help to improve your SEO success, as it enables you to create highly targeted content that focuses on relevant keywords and serves user intent. In turn, your content will rank higher in search results, attract more organic traffic, and establish your brand online.

How do you document a content strategy?

You’ll probably hear us emphasise the importance of documenting your content strategy to ensure everyone involved in the process is aligned. But how do you do this exactly? You should begin by defining your goals, then creating detailed buyer personas, outlining your brand tone of voice, and developing a content production and publishing plan in the form of an editorial calendar.

Ambitious Client Projects

We work with a range of incredibly ambitious brands.
We deliver award-winning results.
Check out our case studies.

What our clients say

Lexis Nexis

Get in touch with us.

Our Blog