PPC ADVERTISING AGENCY

Take Control of the Search Landscape and Reach your Target Audience

PPC (Pay-Per-Click) is a highly effective channel for advertising your business on search engines, since you pay only when a user clicks on your advert.  PPC can provide a more instant approach to helping your business reach your customers, compared to organic search (SEO) which can take months to see an increase in rankings. Whereas with PPC, you have more control of the search landscape and are able to bid on various ad positions based on the available media budget and your competitor’s strategy.  A PPC ad looks very similar to an SEO listing in the search engine results page. It’s text based, with 2-3 lines of text. Additionally, PPC has certain advantages over SEO. For example, PPC advertisers have a lot more control in the messaging they use and are able to test multiple ad sets to better understand what customers resonate with the most. The likes of Google are always rolling out new ad sets to help improve relevance and most importantly click-through rates. PPC is one of the most profitable marketing channels to help boost ROI therefore it is beneficial to get the experts involved. At Semetrical, we offer award-winning PPC services to help you reach your target audience, increase ROI and reach your business goals.


IMPORTANCE

Why Choose a PPC Agency to Manage your Accounts?

One of the most crucial aspects to a successful PPC campaign is ongoing management and optimisation. The channel is auction-based, meaning that you need to stay on top of all campaigns on a regular basis. Your competition is one of the key factors that will influence campaign performance, meaning we need to stay informed on what’s happening in the industry and with each competitor.  As a PPC consultancy, we have a team of experienced professionals who manage campaigns on a day-to-day basis. The team has experience across a wide range of industries in B2B and B2C. They also have global experience, in particular the UK, Europe and North America, meaning they can provide a wealth of insight and strategy recommendations aligned with your business goals. We also have preferential partnerships with all the largest search engines, including Google, Bing, Yandex and Yahoo Japan. This allows us to be whitelisted for new betas, industry insight as well as campaign support. 

Google Search Advertising Partners

We are proud Google Search Advertising Partners which allows our teams direct access to multiple account managers at Google and assists us with any granular detail of your campaigns. Working closely with the Google team, we develop campaign strategy and gain access to insights such as consumer behaviour and industry benchmarks. 


EXPERTISE

Our Paid Search Services

At Semetrical, we engineer our PPC campaigns around the needs of your business and the demands of your customers. We create bespoke and best-practice campaigns that get your brand in front of your target audience. Our approach is collaborative and grounded in data; starting with extensive keyword research, we build strategic partnerships and are ultimately focused on doing the right thing for you, rather than what's convenient.  PPC can integrate within a wider digital marketing strategy which can help improve the performance of other channels, help nurture users and increase conversions. Our paid search services include:

Strategy development

We work to develop close alignment with your business goals and deliver a more effective strategy.

Tracking Implementation

We will review and implement all necessary pixels on your website to ensure that conversion tracking is properly installed.

Campaign audits

We will conduct a full audit of any existing activity to help us better understand historical performance and identify areas of opportunity.

Keyword & audience development

Our PPC team conducts comprehensive keyword and audience research to help create hyper-relevant campaigns.

Ad copy & creative

We work to design our ads in a way that effectively represents your brand while still achieving the campaign goals.

Optimisation

Campaigns are monitored and optimised on an ongoing basis to ensure we are always achieving our set targets.

Reporting

We will create bespoke performance reports, capturing all relevant data and insights of your campaigns.

We work to develop close alignment with your business goals and deliver a more effective strategy.

We will review and implement all necessary pixels on your website to ensure that conversion tracking is properly installed.

We will conduct a full audit of any existing activity to help us better understand historical performance and identify areas of opportunity.

Our PPC team conducts comprehensive keyword and audience research to help create hyper-relevant campaigns.

We work to design our ads in a way that effectively represents your brand while still achieving the campaign goals.

Campaigns are monitored and optimised on an ongoing basis to ensure we are always achieving our set targets.

We will create bespoke performance reports, capturing all relevant data and insights of your campaigns.


CLIENT REVIEW

"After being told by our previous agency that our high priority campaigns could not scale without increased CPAs, Semetrical helped us to significantly increase lead numbers in these areas without increasing relative costs. They have also managed to integrate our 3rd party data into our reporting. We have been very pleased with the service."

Daniel Ox,Co-CEO, Ocean Florida


PARTNERSHIPS

Multi award winning agency with many certified partnerships


WHY SEMETRICAL?

Best PPC Campaign Award

Semetrical proudly held the title of Best PPC Campaign award at the European Search Awards 2017 for our outstanding work with leading travel agency, Ocean Florida. Ocean Florida came to us with some challenging ambitions, including an increase in PPC traffic and conversions by 15% YOY and to maintain or beat the CPA target. So, we began with an in-depth analysis of their products, the USPs and the market with extensive keyword research. With this, we were able to restructure and expand for optimum account structure. The results exceeded our expectations.  The focus page, villa holidays, saw a 25% increase in leads YOY for a 1% increase in CPA, the Disney page experienced a 56% increase in leads with a decrease in CPA by 30% and the Cruise and stay page saw an impressive 185% increase in leads with CPA down by 30%.  Overall, traffic increased by 54% YOY and CPA dropped YOY in every quarter. Semetrical have also been nominated for Best Small PPC Agency at EU Search Awards 2019.


GET IN TOUCH

Contact our team for a free consultation













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