INBOUND MARKETING

Capture the attention of your ideal prospects and raise your business profile

In order to stand out online and raise awareness of your brand, you need to capture the attention of your ideal prospects and interact with them. Inbound marketing allows you to do this by drawing in customers to your brand organically through various methods, such as engaging content on blogs, social media posts, whitepapers, case studies etc.  As opposed to paid methods of marketing, ads for example, inbound marketing works to cut through the noise of your industry, build trust and earn the interest of your potential clients. 


EXPERTISE

Our Inbound Marketing services:

Industry research & buyer persona development:

We conduct a thorough audit of your competitors’ inbound marketing performance across SEO, content, digital PR, social media and CRM, in order to provide you with recommendations for your own inbound marketing strategy. Our specialists develop hyper-relevant buyer personas, to provide you with a clear idea of who your audience are so we can create content and tailor our omni-channel strategies to their needs and deliver results.

Inbound marketing & CRM strategy development:

We develop your inbound marketing strategy based on our market research in combination with an audit of your CRM platform capabilities for lead nurturing. Our approach focuses on understanding the heartbeat of your brand, values and tone of voice to inform the messaging and ideation. Our goal is to improve your online visibility, secure more organic traffic and convert leads to generate revenue at all stages of the funnel.

Content creation, promotion & digital PR:

Our content specialists establish a content calendar and matrix based on industry research which is tailored to your buyer personas, and focuses on delivering measurable KPI improvements. We have a passion for creating engaging content across the inbound funnel. Each content asset with its specific purpose within the overall strategy. Promotion is intelligently informed by buyer personas, messaging and target audience to ensure a fully optimised publishing plan.

Social media management:

Our social media specialists are experts in all social channels, and of promoted and organic social media tactics. We use intelligent audience targeting to reach your audience at the right time and with the correct message. We ensure that all social community management is intelligently informed by buyer personas, messaging and overall objectives to ensure a fully optimised publishing plan. Using a mixture of promoted and organic social media, we use reach your audience at the right time and with the correct message.

We conduct a thorough audit of your competitors’ inbound marketing performance across SEO, content, digital PR, social media and CRM, in order to provide you with recommendations for your own inbound marketing strategy. Our specialists develop hyper-relevant buyer personas, to provide you with a clear idea of who your audience are so we can create content and tailor our omni-channel strategies to their needs and deliver results.

We develop your inbound marketing strategy based on our market research in combination with an audit of your CRM platform capabilities for lead nurturing. Our approach focuses on understanding the heartbeat of your brand, values and tone of voice to inform the messaging and ideation. Our goal is to improve your online visibility, secure more organic traffic and convert leads to generate revenue at all stages of the funnel.

Our content specialists establish a content calendar and matrix based on industry research which is tailored to your buyer personas, and focuses on delivering measurable KPI improvements. We have a passion for creating engaging content across the inbound funnel. Each content asset with its specific purpose within the overall strategy. Promotion is intelligently informed by buyer personas, messaging and target audience to ensure a fully optimised publishing plan.

Our social media specialists are experts in all social channels, and of promoted and organic social media tactics. We use intelligent audience targeting to reach your audience at the right time and with the correct message. We ensure that all social community management is intelligently informed by buyer personas, messaging and overall objectives to ensure a fully optimised publishing plan. Using a mixture of promoted and organic social media, we use reach your audience at the right time and with the correct message.


CLIENT REVIEW

“Our partnership with Semetrical has led to SEO growth on a global scale, whereby they have executed a large-scale international campaign involving numerous global stakeholders.”

Martin Cheyne,VP Marketing, Arkadin


PARTNERSHIPS

Multi award winning agency with many certified partnerships


AGENCY

Why Semetrical?

Semetrical have won the prestigious award for Best Use of Search in B2B at the EU Search Awards 2019 with their campaign for Arkadin.  The inbound marketing strategy behind the campaign included SEO content optimisation both on-page and via a supporting content strategy, localisation of non-English language content for priority markets and link acquisition campaign management.  We exceeded objectives and saw a 43.2% YOY increase in non-brand clicks and 2.77 position increase for organic search rankings in EMEA.


GET IN TOUCH

Contact our Inbound team for a free consultation













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