BLOGGER OUTREACH AGENCY
Blogger outreach strategies tailored to your business goals
At Semetrical, we believe that creating a successful content marketing strategy goes beyond publishing content on your own blog, but expanding your horizons and venturing into blogger outreach services. This will not only help your brand reach a wider audience but also build a quality backlink profile to improve your visibility online. Blogger outreach involves partnering with bloggers to create authentic and engaging content in order to boost your brand awareness or promote products. This could be through guest blogging, sponsored posts, reviews, features, events, etc. We believe that you can’t buy the attention of your customers, it’s something you must earn naturally, and that’s why rather than paying for bloggers to promote your content, it should be done organically. This way, you’ll reach audiences who are genuinely interested in your brand and you will generate more qualified leads. We understand that different brands will have different goals, which is why we always provide a bespoke blogger outreach strategy to cater to your individual needs. Our teams have experience partnering with a range of businesses across all different sectors, producing a wide array of content types: anything from chatty blog posts, long-form informational guides to eye-catching infographics.
IMPORTANCE
Why is blogger outreach important?
Build trust with your audience:
Blogger outreach services are a great way to get people talking about your brand. One of the most important factors to consider when it comes to blogger outreach is trust. You should ensure that you're allowing your content to be hosted only by relevant and trusted influencers. In this way, you can reach a wider audience and build trust with potential customers. For example, you wouldn’t want your brand to be associated with a spam site!
Drive quality traffic & engagements
If you choose online blogs with high domain authority, substantial organic traffic or with large followings, you can help drive traffic to your own site and help increase conversions. You can also increase engagement as you can use influencers’ platforms to get more people sharing your content, you can host competitions, giveaways or other campaigns. The possibilities are endless.
Improve your SEO:
In addition to this, blogger outreach will help your business with its SEO efforts. Blogger outreach can be part of a link building strategy which will increase your website’s domain authority therefore help improve search engine rankings and improve online visibility.
Blogger outreach services are a great way to get people talking about your brand. One of the most important factors to consider when it comes to blogger outreach is trust. You should ensure that you're allowing your content to be hosted only by relevant and trusted influencers. In this way, you can reach a wider audience and build trust with potential customers. For example, you wouldn’t want your brand to be associated with a spam site!
If you choose online blogs with high domain authority, substantial organic traffic or with large followings, you can help drive traffic to your own site and help increase conversions. You can also increase engagement as you can use influencers’ platforms to get more people sharing your content, you can host competitions, giveaways or other campaigns. The possibilities are endless.
In addition to this, blogger outreach will help your business with its SEO efforts. Blogger outreach can be part of a link building strategy which will increase your website’s domain authority therefore help improve search engine rankings and improve online visibility.
PROCESS
Build relationships with influencers and reach your target audience
Firstly, we begin by identifying our client’s target audience; this can be done using social listening tools and can help us develop various buyer personas. With this in mind, we can also delve into the topics that our buyer personas are talking about on social media in relation to our client’s brand, products or competitors. This gives us a clear understanding of the content our client’s audiences want to see and helps us create content accordingly. Next is prospecting. This is the process of finding relevant publications or influencers to contact. During this process, we ensure that all prospects host quality content, have trusted sites and have values that align with the brand. We will then begin outreaching and building relationships with prospects with our client’s best interests in mind. This is an ongoing process that yields results in the form of backlinks, brand mentions and awareness. All of the outreach campaigns are measured with regular reports on performance.
PARTNERSHIPS
Multi award winning agency with many certified partnerships
WHY SEMETRICAL?
A fully integrated strategy to meet your digital ambitions
At Semetrical, we work closely with our clients to fully understand their brand and their business goals. As a full-service digital marketing agency, our strategies are never in isolation. Whether it’s content creation, social media, or digital PR, our expert teams will work seamlessly to maintain brand identity and deliver measurable results. We pride ourselves on our data-driven approach and blogger outreach is no different. We use cutting-edge tools to identify appropriate prospects and our teams will then hand-pick those of the highest quality and relevancy. Our clients’ reputation is of the utmost importance to us and we take great care in selecting trusted sites and ensuring the content we produce is of the highest standard, so your brand is in good hands with us.
GET IN TOUCH
Contact our team for a free consultation
Latest News
Google’s phrase match expands to broad match but search query keyword order counts
Google's phrase match keywords will expand to include additional broad match modifier traffic, but only where the order of search terms matches a…
February 9, 2021
A Guide To SEO Gap Analysis
An SEO Gap Analysis research project is possibly the most crucial component of an effective SEO strategy. How do you know which keyword groupings are…
February 9, 2021
How To Speed Up DataStudio Reporting With Google Sheets
As a Web Analytics professional, being proficient with your tech stack is fundamental to your day-to-day. As part of that tech stack, Google…
February 5, 2021
Investing: What role does social media play in determining perceived value of stocks and currency?
As buzz around cryptocurrency continues to grow, we conducted research into the role social media plays in determining the perceived value of stocks…
February 3, 2021
SEO User Intent Guide: How To Write & Optimise Content for Search Intent
SEO is crucial when it comes to increasing your rankings in Google and attracting more traffic to your website. To achieve this you must write…
January 25, 2021
KPI Myopia: Why Do Marketers Focus On Conversions And Ignore Revenue? [Webinar]
In this webinar, we explore some of the causes of this phenomenon in non e-commerce environments, and its insidious impact on business. This…
January 22, 2021