DIGITAL PR SERVICES

Creative and innovative digital PR strategies tailored towards driving SEO growth, measurable ROI and outstanding coverage.

We focus on establishing a digital PR strategy that works towards achieving your business goals and realise your digital ambitions. Whether you would like to drive SEO growth, reach a new audience, obtain local or national press coverage or launch a branded PR campaign, our specialists will be able to deliver results. We have strong existing relationships with major UK publishing groups, as well as trade and local editors across a number of international markets.  It’s our goal to amplify your brand online, and tell the stories you want your audience to hear. Our belief is that digital PR can be defined in four key areas: prospecting, personalisation, engagement and relationships. We focus on each of these areas to deliver outstanding coverage and award winning results.


EXPERTISE

Our digital PR services:

Campaign strategy and roadmap management:

We believe that digital PR campaigns are most effective when integrated into a wider digital marketing strategies. Our digital PR specialists are experts in managing brand PR campaigns, creative PR campaigns, local, national or international PR campaigns based on your objectives. As a results-driven agency, we ensure that we measure the performance of our campaigns to show true ROI of all activity.

SEO research and link acquisition:

We understand the powerful benefits that digital PR can offer when tailored into an SEO strategy that delivers increased traffic, keyword rankings and revenue. Our digital PR campaigns are informed by SEO research to target priority keyword segments that will deliver the greatest value for your business. We have experienced specialists who thrive on acquiring backlinks through expert techniques.

Influencer prospecting and relationship management:

Our specialists use advanced technology and techniques to prospect influencers and websites that we should target for press coverage, message amplification and backlink acquisition to improve SEO. Our personalised messaging via outreach campaigns is focused on building long-term relationships with relevant influencers that will deliver maximum value and offer future opportunities.

Creative ideation and engaging PR narratives:

We have dedicated creative specialists who know have to create digital PR campaigns that cut through the noise online. Our goal is to deliver engaging messages to your audiences and influencers which will facilitate engagement and coverage. 

We believe that digital PR campaigns are most effective when integrated into a wider digital marketing strategies. Our digital PR specialists are experts in managing brand PR campaigns, creative PR campaigns, local, national or international PR campaigns based on your objectives. As a results-driven agency, we ensure that we measure the performance of our campaigns to show true ROI of all activity.

We understand the powerful benefits that digital PR can offer when tailored into an SEO strategy that delivers increased traffic, keyword rankings and revenue. Our digital PR campaigns are informed by SEO research to target priority keyword segments that will deliver the greatest value for your business. We have experienced specialists who thrive on acquiring backlinks through expert techniques.

Our specialists use advanced technology and techniques to prospect influencers and websites that we should target for press coverage, message amplification and backlink acquisition to improve SEO. Our personalised messaging via outreach campaigns is focused on building long-term relationships with relevant influencers that will deliver maximum value and offer future opportunities.

We have dedicated creative specialists who know have to create digital PR campaigns that cut through the noise online. Our goal is to deliver engaging messages to your audiences and influencers which will facilitate engagement and coverage. 


DEFINITION

What is digital PR?

Digital PR is the discipline of delivering PR campaigns via online channels to drive measurable increases in traffic, impressions, backlinks or brand mentions. It will ultimately improve the performance of other core digital channels such as SEO, and overall brand awareness.  Digital PR requires email, social media and content to drive action amongst relevant journalists, editors, influencers and webmasters that helps to deliver a narrative for a brand. Overall, it’s an integral part of the digital marketing mix to deliver online growth.


PARTNERSHIPS

Multi award winning agency with many certified partnerships


WHY IS IT IMPORTANT?

Why is digital PR important for your brand?

Digital PR is an important part of any digital marketing strategy that is going to deliver results. We believe it should be developed in line with wider company objectives, or specific digital KPIs, such as SEO traffic growth.  A successful digital PR campaign has the opportunity to elevate your brand’s reputation online, as well as reach new audiences through powerful, engaging narratives. To drive SEO performance, it’s vital that your brand sends authority signals to search engines such as Google. Digital PR campaigns have the ability to deliver a steady stream of high quality backlinks and brand mentions that will significantly improve your SEO.  An effective digital PR campaign includes influencer marketing, which can build brand reputation and awareness. Influencers are particularly effective on social media channels, so your digital PR campaigns should feed into your social media strategy to improve KPI performance. 


GET IN TOUCH

Contact our PR team for a free consultation













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