CONTENT MARKETING SERVICES

Results driven content marketing strategies that elevate your brand’s reputation, improve your SEO and resonate with your customers to deliver ROI.

We craft targeted content marketing campaigns based on detailed market research and creative planning that resonate with your customers. It’s our passion to improve your brand’s online reputation with a content strategy that delivers measurable ROI.  Our highly skilled content specialists thrive on creating memorable content that your customers will want to read and share. Your content strategy is our priority, and it will  develop with a focus on improving SEO performance, and succeeding as part of an integrated multi-channel strategy. 


EXPERTISE

Our content strategy services

Industry research & buyer persona development:

We conduct a thorough audit of your competitors’ content performance in order to provide you with recommendations for your own content strategy. Our specialists develop hyper-relevant buyer personas, to provide you with a clear idea of who your audience are so we can create content and define messaging accordingly.

Content strategy development:

We develop your content strategy based on our research to meet your business objectives. Our approach focuses on understanding the heartbeat of your brand, values and tone of voice to inform the messaging and ideation. Our content specialists establish a content calendar and matrix based on industry research which is tailored to your buyer personas, and focuses on delivering measurable KPI improvements.

Content creation:

Our content specialists have a passion for creating engaging content across a wide array of formats - including blog posts, video, design, podcasts and whitepapers. We develop content specifications based on SEO, social media & CRM research to ensure that content produced gains online visibility, secures more organic traffic and converts leads to generate revenue at all stages of the sales funnel.

Content promotion:

Our content promotion campaigns are fully integrated into content plans, ensuring no disconnect between how content is made and how it is delivered to the audience. Promotion is intelligently informed by buyer personas, messaging and target audience to ensure a fully optimised publishing plan. Using a mixture of promoted and organic social media, we use intelligent audience targeting to reach your audience at the right time and with the correct message.

We conduct a thorough audit of your competitors’ content performance in order to provide you with recommendations for your own content strategy. Our specialists develop hyper-relevant buyer personas, to provide you with a clear idea of who your audience are so we can create content and define messaging accordingly.

We develop your content strategy based on our research to meet your business objectives. Our approach focuses on understanding the heartbeat of your brand, values and tone of voice to inform the messaging and ideation. Our content specialists establish a content calendar and matrix based on industry research which is tailored to your buyer personas, and focuses on delivering measurable KPI improvements.

Our content specialists have a passion for creating engaging content across a wide array of formats - including blog posts, video, design, podcasts and whitepapers. We develop content specifications based on SEO, social media & CRM research to ensure that content produced gains online visibility, secures more organic traffic and converts leads to generate revenue at all stages of the sales funnel.

Our content promotion campaigns are fully integrated into content plans, ensuring no disconnect between how content is made and how it is delivered to the audience. Promotion is intelligently informed by buyer personas, messaging and target audience to ensure a fully optimised publishing plan. Using a mixture of promoted and organic social media, we use intelligent audience targeting to reach your audience at the right time and with the correct message.


CLIENT REVIEW

“Content marketing is all about the long game and Semetrical understand this completely. Link acquisition projects they have created for Fish4jobs continue to drive traffic & diversify our link sources.”

Gary Fenn,Insight Analyst, Fish4jobs


PARTNERSHIPS

Multi award winning agency with many certified partnerships


WHY SEMETRICAL?

Bespoke content strategies for your business to help you to realise your digital ambitions and drive ROI.

We offer a choice of content marketing services packages, designed according to your business’s needs and encompassing an array of content formats. Each piece of content we create will be meticulously produced and bespoke to meet your ambitions. We partnered with one of the UK’s leading online recruitment boards, Fish4jobs, who, despite already existing in a highly competitive sector, had a goal to increase their search engine visibility and establish a higher volume of traffic to their site. We took this in our stride and produced a bespoke content marketing strategy which helped us exceed their goal within 12 months. We achieved a 30% increase in total organic traffic to the Fish4jobs website and a 636% YOY increase to their site’s blog.


GET IN TOUCH

Contact our team for a free consultation













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