It’s time to coin the term - ‘audience-first SEO’.  In this webinar, Rory and Jess are going to share the components of an audience-first SEO strategy that focuses on enriching your keyword intelligence by overlaying audience intelligence for your target keyword segments.  The benefits of formulating an audience-first SEO strategy include: 
  • Understand keyword-level ‘search audiences’ by gathering behavioural insights using social consumer segmentation data from audience intelligence research
  • Enhanced keyword-level content strategy and SEO topical modelling informed by integrating keyword intelligence and audience intelligence insights 
  • Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience community within a keyword segment. 
 By understanding your keyword-level ‘search audiences’, you can use them to inform content strategy and prospect hyper-relevant influencers for link acquisition that will lead to improved SEO performance. The webinar is on Thursday October 8th 2020 at 4pm BST. The webinar will last for 1 hour, with a 15 minute Q&A section at the end. We are offering attendees a complementary SEO performance audit and consultation as a follow up to help you to shape your digital strategy.