It’s time to coin the term - ‘audience-first SEO’. In this webinar, Rory and Jess are going to share the components of an audience-first SEO strategy that focuses on enriching your keyword intelligence by overlaying audience intelligence for your target keyword segments. The benefits of formulating an audience-first SEO strategy include:
Understand keyword-level ‘search audiences’ by gathering behavioural insights using social consumer segmentation data from audience intelligence research
Enhanced keyword-level content strategy and SEO topical modelling informed by integrating keyword intelligence and audience intelligence insights
Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience community within a keyword segment.
By understanding your keyword-level ‘search audiences’, you can use them to inform content strategy and prospect hyper-relevant influencers for link acquisition that will lead to improved SEO performance.The webinar is on Thursday October 8th 2020 at 4pm BST. The webinar will last for 1 hour, with a 15 minute Q&A section at the end.We are offering attendees a complementary SEO performance audit and consultation as a follow up to help you to shape your digital strategy.
