Semetrical, Audiense and Pulsar hosted a webinar on “How to improve performance with audience-first SEO”. The webinar shared insights on how SEO professionals can integrate social media data with their keyword intelligence via emerging audience intelligence technologies to: 
  • Understand keyword-level ‘search audiences’ by gathering behavioural insights using social consumer segmentation data from audience intelligence research
  • Enhanced keyword-level content strategy and SEO topical modelling informed by integrating keyword intelligence and audience intelligence insights
  • Efficiently prospect hyper-relevant influencers and link opportunities at scale per niche audience community within a keyword segment.
 

The webinar was jointly hosted by Rory Hope, Head of Inbound Marketing at Semetrical, Jessica Mackereth, Senior SEO Analyst at Semetrical, Javier Buron, CEO & Co-founder at Audiense and Davide Berreta, VP Marketing at Pulsar.

You can access the webinar at Audiense's 'Audience-first SEO Resources' hub page

Whilst the presentation slides are available here.