Celebrating Teamwork & Innovation: Semetrical Nominated for Four UK Search Awards

  ●   October 31, 2023 | Business
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October 31, 2023 | Business

We’re absolutely delighted to announce that Semetrical has been shortlisted in four categories at this year’s UK Search Awards! This prestigious recognition would not have been possible without our fantastic team and our supportive clients, which is why we’re so excited to celebrate this achievement.

We’re nominated for our work with two remarkable clients, OnTheMarket and Your Overseas Home, for campaigns that truly showcased the power of innovative digital marketing, particularly in PR and Paid Media.

We’re shortlisted for the following categories and clients: 

  • Best Use Of PR In A Search Campaign (Large) with Your Overseas Home
  • Best Use Of Search – Real Estate & Property (Large) with OnTheMarket
  • Best Local Campaign (PPC) (Large) with OnTheMarket
  • Best PPC Campaign (Large) with OnTheMarket

Your Overseas Home: A Digital PR triumph

Our digital PR campaign for Your Overseas Home, a specialist property website looking to establish themselves as a trustworthy authority in the overseas property market, was a classic example of making every penny count. The budget was tight, but we were determined to prove that creativity and strategy could outshine any financial constraints.

We crafted unique stories, leveraging existing client data and desk-based research to appeal to users at various stages of the overseas property buying journey. 

Our three-pronged approach of; PR stories, reactive opportunities, and data-led content, achieved impressive results, including; 276 items of media coverage with an average Domain Rating of 56, 182 backlinks from high authority media sites, and an astounding 718% increase in organic clicks.

OnTheMarket: Driving 198% increase in leads for estate agents

Our long-standing client, OnTheMarket, challenged us to reduce cost per acquisition (CPA) and increase visibility for their member estate agents and developers. We responded with a personalised, data-driven campaign that utilised automated bidding, dynamic search ads, and targeted priority outcodes to drive value at scale. 

The team also used existing client data and desk-based research to create unique campaigns that appealed to different audiences and stages of the property buying journey.

Our meticulous, phased approach and diligent daily spend adaptations led to an incredible 86% reduction in CPA for estate agent and new development leads, a 68% reduction in CPA for valuation leads, and a significant 198% increase in lead volume.

What lessons have we learned?

These campaigns underline the importance of PR as a cornerstone of any digital strategy and the potential of personalised paid media campaigns. They highlight that understanding your audience and developing content that appeals to them can yield fantastic results – a useful takeaway for all digital-first businesses.

We are immensely proud of our team and grateful to both Your Overseas Home and OnTheMarket for their faith in us. These nominations recognise our commitment to deploy innovative and effective digital marketing strategies that add remarkable value to our clients’ businesses.

While we eagerly await the awards ceremony next month, we appreciate that the real victory lies in our shared journey – the collaboration, the innovation, and the lessons learned along the way. 

Creating impactful strategies for our clients is what we thrive on and we’re delighted to have been recognised for another year running by our industry peers! 

Congratulations too to all the other nominees – we’re looking forward to celebrating everyone’s achievements in November!

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