What is the real value of a backlink?

To put it simply, link building involves the process of gaining links from…


The Ultimate Guide to Creating a Digital PR Campaign

Digital PR is becoming increasingly important in the world of SEO. In order to…


Semetrical Wins Best Integrated Campaign at EU Content Awards 2020

We are delighted to announce that Semetrical have won Best Integrated Content…


Digital Marketing Jargon Buster

As a marketer, it’s sometimes easy to forget that not everyone knows what we’re…


Semetrical in 2019: Our Best Year In Review

So here we are at the beginning of a new decade, the roaring twenties, and we…


A Guide to Podcasting - Part 2

If you’ve read part one of our Semetrical Guide to Podcasting, then you’re in…


A Guide to Podcasting - Part 1

What is podcasting? Podcasting is taking the digital world by storm. According…


Developing B2B Buyer Personas to Amplify your Digital Strategy

Buyer personas are a fundamental cornerstone of any B2B marketing strategy.…


Content Arcs: Structuring a Brand-led Content Strategy

Content creation is at the heart of digital marketing and a crucial element in…


SEO Expert Guide: Content Relevance & User Intent

I’ve put together this expert guide for SEOs who are faced with the challenge…